The channel will also be supported by brands and KOLs to provide customers with information and recommendations on new products.
The technology company will now allow multinational brands access to China’s millions of connected consumers via the Trade Desk platform.
It features integrations with some of the largest global digital services used by Chinese travellers around the world, including Baidu Map (Overseas), Fliggy, CK Map, and PIRT.
The new shopping channel allows Chinese travellers to browse and buy goods on Fliggy before reaching their destination, picking them up in stores after they arrive.
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Though some Chinese netizens say the ad is racist, the majority of Weibo users think the public should be open to different aesthetics.