"Enhanced experience from the user interface, curated content recommendation and pricing will be key ingredients in creating a winning formula."
Khamswas was previously with OMD from 2013 to 2018.
"Claudine has done a remarkable job of reconfiguring our organisational processes for future success as well as strengthening our capabilities and operational effectiveness."
This comes as former GM Nadia Zain left the agency to join social media giant Facebook, according to a LinkedIn post by Rajat Basra, Omnicom Media Group Indonesia's CEO.
From talent development and being data-driven and tech-enabled to ending racial profiling and the need to evolve, here are the areas network agency leaders in Malaysia will keep in mind for 2020.
"New ways, knowledge, and challenges - that is to me the single biggest and perhaps the only real obstacle to any transformation."