AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.
Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.
Several Australian big retailers and brands have taken to personalised digital gift vouchers in time for this year’s Mother’s Day on 8 May.
Since its inception almost 40 years ago, national franchised bedding retailer, Forty Winks, has prided itself on providing exceptional in-store customer service.
More than 1 million loyalty program members, the launch of click-and-collect and omni-channel growth have helped Michael Hill International counterbalance Covid shutdowns to report steady results in the first half of the financial year.
A 17 per cent lift in active loyalty members, increase in unaided brand awareness, higher Net Promoter Score and significant omnichannel take-up are among the highlights touted by Baby Bunting in its half-year report.