by Nadia Cameron | May 17, 2022 | customer engagement, customer experience management, customer service, omnichannel retailing, personalisation, retail, salesforce
AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.
by Nadia Cameron | May 2, 2022 | customer engagement, digital marketing, Emarsys, marketing technology, martech, omnichannel retailing, personalisation, retail
Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.
by Nadia Cameron | Apr 28, 2022 | digital advertising, digital marketing, gifts, omnichannel retailing, retail
Several Australian big retailers and brands have taken to personalised digital gift vouchers in time for this year’s Mother’s Day on 8 May.
by Brad Howarth | Apr 6, 2022 | digital marketing, Email Marketing, Emarsys, omnichannel retailing, retail
Since its inception almost 40 years ago, national franchised bedding retailer, Forty Winks, has prided itself on providing exceptional in-store customer service.
by Nadia Cameron | Feb 23, 2022 | customer loyalty programs, Financial results, marketplaces, omnichannel retailing, retail
More than 1 million loyalty program members, the launch of click-and-collect and omni-channel growth have helped Michael Hill International counterbalance Covid shutdowns to report steady results in the first half of the financial year.
by Nadia Cameron | Feb 11, 2022 | Baby Bunting, customer engagement, customer loyalty programs, Financial results, omnichannel retailing, retail
A 17 per cent lift in active loyalty members, increase in unaided brand awareness, higher Net Promoter Score and significant omnichannel take-up are among the highlights touted by Baby Bunting in its half-year report.
