by Vanessa Mitchell | Sep 23, 2019 | Accent Group, customer engagement, customer focus, data strategy, omnichannel retail, retail strategy, retailing, Scentre Group, The Iconic
Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.
by Vanessa Mitchell | Sep 23, 2019 | Accent Group, customer engagement, customer focus, data strategy, omnichannel retail, retail strategy, retailing, Scentre Group, The Iconic
Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.
by Vanessa Mitchell | Jul 1, 2019 | Asics, chief digital officer, customer engagement, customer experience management, digital marketing, marketing technology, martech, omnichannel retail, salesforce
Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, ASICS. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.
by Nadia Cameron | Jul 19, 2018 | chief digital officer, Cotton On, customer engagement, digital marketing, ecommerce website, marketing strategy, omni-channel retailing, omnichannel retail, retail
Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.
by Nadia Cameron | Jul 19, 2018 | chief digital officer, Cotton On, customer engagement, digital marketing, ecommerce website, marketing strategy, omni-channel retailing, omnichannel retail, retail
Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.
