by Nadia Cameron | Dec 16, 2021 | CMO role, digital marketing, ecommerce, marketing leadership, marketing strategy, omnichannel marketing
We all have them – the milestones and achievements we’re proud of and know are worth pursuing in the New Year, and the things we definitely do not want to do. So what is it Australian marketing leaders have on their do and don’t lists for 2022?
by Nadia Cameron | Aug 6, 2021 | data-driven marketing, digital marketing, Emarsys, marketing technology, omnichannel marketing, personalisation, retailing
More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology...
by Vanessa Mitchell | Jul 30, 2019 | addressability, adtech, AppNexus, at&t, digital advertising, digital marketing, measurability, omnichannel analytics, omnichannel marketing, programmatic advertising, time warner, xandr
Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.
by Vanessa Mitchell | Feb 13, 2019 | brand strategy, digital marketing, dotdigital, dotmailer, marketing technology, omnichannel marketing, personalisation, rebrand
Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.
by Nadia Cameron | Aug 27, 2018 | artificial intelligence (AI), digital marketing, GrokStyle, omni-channel retailing, omnichannel marketing, visual search
Temple & Webster will accelerate marketing spend beyond digital channels and is keen to invest in more technology innovation as it looks to drive commercial growth in the next year.
