by Nadia Cameron | Jul 29, 2019 | Affinity, brand strategy, data-driven marketing, digital marketing, Fisher & Paykel, marketing strategy, omnichannel experience
Building a digital-first approach to in-store experiences and marketing are key elements in helping Fisher & Paykel transform into the country’s number one premium appliance brand and win over both consumers and designers, its marketing chief says.
by Jennifer O'Brien | May 2, 2018 | AI, Citta Design, customer data, Customer Experience, customer intelligence, Customer Intelligence (CI), Customer Retention, cx, data insights, international, Microsoft, Neds, omnichannel experience, optus, personalisation, segmentation, UBank
There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.
