The everlasting nature of Olympics ideals - persevering and making sacrifices in the pursuit of excellence - gives marketers plenty of positive values to work creatively with in 2021. Yet these are the Olympics of the new normal and things have changed.
Launching in March 2020 and running up until March 2021, the "Alibaba Cloud Gallery" collaboration will display digital art pieces in different Japanese art styles and present works on a variety of subjects including culture, history, and athletic achievement.
ANTA will be supplying all IOC Members and staff with apparel, shoes, and accessories for use at Lausanne, and at all upcoming events including Tokyo 2020 and the Winter Games for Beijing in 2022.
The strategic partnership will see them create new financial services experiences worldwide, as well as exclusive marketing campaigns for Tokyo 2020 Olympic Games.