The pitch saw incumbent Havas Media along with Starcom, PHD, Mindshare and Wavemaker competing.
The t-shirts were meant to reference three Chinese deities - Fu (?), Lu (?) and Shou (?).
Marketing understands that the pitch will be handled by R3, and more than one agency might be appointed for the brand.
Superunion has created a rebranded and refreshed look for the in-store range of NTUC FairPrice. In a statement, Superunion said: “The agency’s strategic design expertise was brought in to create a new unified look to better reflect the quality attributes of the...
The two are working together to push the boundaries of exceptional online shopping experiences through data-driven personalisations in product offering.
Neo was with Parkway Pantai for over seven years.