by Nadia Cameron | Oct 11, 2021 | marketing campaigns, not for profit, Social Media Marketing, tiktok, UN Women National Australia
Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.
by Nadia Cameron | Sep 24, 2021 | customer experience management, customer technology, digital marketing, marketing technology, not for profit, Salesforce.com, transformation plan, UNICEF
Want to transform your company’s customer and digital technology stack? Then don’t scrimp on strategy, expect more costs than you originally anticipated, put data at the centre of investment and make sure robust governance frameworks are in place.
by Christine Powis | Aug 18, 2021 | Corporate social responsibility, launch marketing, marketing campaigns, not for profit
Mood tea’s ‘Sip selflessly’ campaign is hitting airwaves, press, outdoor, and social and digital platforms in pro bono marketing, rolling out its important message through November via more than $10 million of donated media inventory.
by Rosalyn Page | Jul 27, 2020 | brand strategy, digital marketing, not for profit, rebranding
Looking to change the focus for charitable giving in wills, Include A Charity has undertaken a complete refresh of its 12-year-old organisation and launched a new brand identity and logo.
by Nadia Cameron | May 28, 2020 | brand strategy, CMO to CEO, coronavirus, COVID-19, marketing campaigns, marketing strategy, Movember, not for profit
Movember’s digitally-driven MayEight festival has been heralded a success after chalking up more than 33,000 views this year.
by Nadia Cameron | Apr 9, 2020 | Cancer Council, coronavirus, COVID-19, marketing campaigns, marketing strategy, not for profit, virtual events
Getting Australians to meet over a cup of tea or coffee and raise funds for cancer patients has become a virtual undertaking this year as the Cancer Council pivots to an online campaign.
