by Brad Howarth | Jun 14, 2022 | digital marketing, marketing technology, martech, not for profit, salesforce, Salesforce.com
As a life-long IT professional, Glen Shields always had an interest in marketing. That experience has boded well for him as he has progressed through his career as a data professional, including in his most recent role as the inaugural head of data and analytics for...
by Nadia Cameron | Apr 1, 2022 | chief marketing officer, marketing careers, marketing leadership, not for profit
WWF-Australia chief marketing officer, Yves Calmette, is saying goodbye to Australia and relocating to Geneva to lead the not-for-profit’s brand and network communications internationally.
by Nadia Cameron | Mar 31, 2022 | experimentation, marketing operations, marketing strategy, not for profit, test-and-learn, The Smith Family
Giving staff the space to experiment, the systems and KPIs to support a test-and-learn culture and an agile structure oriented around outcomes has proven a winning formula for The Smith Family’s marketing team.
by Rosalyn Page | Mar 10, 2022 | artificial intelligence (AI), chatbots, not for profit, voice assistants
“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.
by Nadia Cameron | Feb 21, 2022 | chief marketing officer, CMO role, marketing careers, marketing leadership, not for profit
Louise Cummins is switching tax services for the not-for-profit sector and taking up the chief marketing officer’s post at World Vision Australia.
by Nadia Cameron | Oct 11, 2021 | marketing campaigns, not for profit, Social Media Marketing, tiktok, UN Women National Australia
Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.
