Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions...
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.
Nine is making an offer to acquire the remaining 45.5 per cent stake in Macquarie Media, which it gained through the Fairfax Media merger in late 2018, at a cost of $113.9 million.
Nine announced the launch of 9Voyager, a platform aiming to remove the barriers to entry into TV advertising for small to medium enterprise (SME).
Former Nine chief marketing and digital officer, Alex Parsons, has returned to CarAdvice as its new CEO.
Michael Laxton is joining the Coles marketing team as general manager of brand and media, starting next week, according to a statement from the supermarket giant.