by Grace Ong | Feb 17, 2020 | Agencies, appointment, ben wightman, data and analytics, Nimesh Desai, Online Marketing, Wunderman Thompson Singapore
Before this appointment, he was head of data strategy APAC at the Dentsu Aegis Network.
by Janice Tan | Jan 31, 2020 | Agencies, amanda grant, Facebook, GroupM, Nimesh Desai, POFMA, Twitter, WeChat, Whatsapp, wuhan coronavirus, wunderman thompson
While social media firms have implemented measures to clamp down on fake news, messaging platforms are more difficult for platforms to police as they are supposed to be intentionally private.
by Janice Tan | Jan 31, 2020 | Agencies, amanda grant, Facebook, GroupM, Nimesh Desai, POFMA, Twitter, WeChat, Whatsapp, wuhan coronavirus, wunderman thompson
While social media firms have implemented measures to clamp down on fake news, messaging platforms are more difficult for platforms to police as they are supposed to be intentionally private.
by Farzanah Farveen | Aug 30, 2019 | Agencies, Burnout, David Haddad, Digitas, IPG Mediabrands, Nimesh Desai, Rika Sharma, wunderman thompson
"As the demands on the agencies evolves - the culture, the ways of operating, the structure and the mindset needs to as well."
by Rezwana Manjur | Aug 14, 2019 | Agencies, Avery Akkineni, BlkJ, Goh Shufen, Nimesh Desai, R3, Rowena Bhagchandani, VaynerMedia Singapore, wunderman thompson
"Economic headwinds certainly influence media budgets, which are often the first to go in times of uncertainty."
by Avelyn Ng | Aug 1, 2019 | Agencies, Alex Vratskides, Jeff Cheong, JPMorgan Chase, kristin lemkau, Nimesh Desai, Persado, Tribal Worldwide Asia, wunderman thompson
According to the CMO of JPMorgan, Persado’s AI tech rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have.
