by Vanessa Mitchell | Dec 10, 2019 | accc, AMAA, brand trust, data transparency, digital advertising, digital marketing, Facebook, Google, marketing metrics, Nielsen, OzTAM, Programmatic Trading, Research, Social Media Marketing
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
by Avelyn Ng | Nov 8, 2019 | Agencies, David Kenny, Global Connect, global media, James Attwood, Nielsen
"As two independent companies, we can better drive decision making with velocity and push key initiatives to accelerate performance enhancements of each business."
by Avelyn Ng | Nov 8, 2019 | Agencies, David Kenny, Global Connect, global media, James Attwood, Nielsen
"As two independent companies, we can better drive decision making with velocity and push key initiatives to accelerate performance enhancements of each business."
by Avelyn Ng | Jun 28, 2019 | Advertising, Agencies, Doug Watson, eSports, league of legends, Nicole Pike, Nielsen, Riot Games
Brand involvement in eSports is growing as marketers look to connect with young adults who utilise online ad blockers and are less likely to watch traditional television.
by Steve Jones | Jun 4, 2019 | ad measurement, FYI, Nielsen, youtube
Marketers in Singapore, Indonesia and Malaysia will be able to measure their ads on YouTube’s mobile app after Nielsen announced an expansion of its measurement coverage. It will allow media buyers and sellers to access age and gender demographics for consumers...
by Sharon Kwok | Jun 3, 2019 | Nielsen, Online Marketing, youtube
Nielsen has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries and regions, including Hong Kong.
