by Avelyn Ng | Jun 28, 2019 | Advertising, Agencies, Doug Watson, eSports, league of legends, Nicole Pike, Nielsen, Riot Games
Brand involvement in eSports is growing as marketers look to connect with young adults who utilise online ad blockers and are less likely to watch traditional television.
by Steve Jones | Jun 4, 2019 | ad measurement, FYI, Nielsen, youtube
Marketers in Singapore, Indonesia and Malaysia will be able to measure their ads on YouTube’s mobile app after Nielsen announced an expansion of its measurement coverage. It will allow media buyers and sellers to access age and gender demographics for consumers...
by Sharon Kwok | Jun 3, 2019 | Nielsen, Online Marketing, youtube
Nielsen has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries and regions, including Hong Kong.
by Sharon Kwok | May 20, 2019 | appointment, Desmond Wang, Nielsen
"Desmond’s leadership will not only enable the Nielsen Hong Kong and Macau team to drive success but also bring in cross market synergy to help our clients realise continued growth within Hong Kong’s ever-evolving market.”
by Farzanah Farveen | Mar 29, 2019 | Agencies, Anil Antony, Dolly Jitani, Nielsen, SmartStore
Media agencies can test the various marketing messages which resonates with consumers in different test environments and look to uplift the brand.
by Farzanah Farveen | Mar 29, 2019 | Agencies, Anil Antony, Dolly Jitani, Nielsen, SmartStore
Media agencies can test the various marketing messages which resonates with consumers in different test environments and look to uplift the brand.
