by Rosalyn Page | Mar 4, 2021 | adtech, BrandMaker, Cision, digital marketing, marketing technology, martech, MetaCX, Nielsen Company, sitecore
All the latest martech, customer and adtech news from Sitecore, Nielsen, Cision, MetaCX, Flashtalking, BrandMaker, Highspot and Creatio
by Rosalyn Page | Feb 23, 2021 | COVID-19, eSports, market research, Nielsen Company, Partnerships, sponsorships, sports marketing
The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.
