by Nadia Cameron | Jun 30, 2022 | digital marketing, marketing strategy, metaverse, NFTs
It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach?
by Nadia Cameron | Jun 30, 2022 | digital marketing, marketing strategy, metaverse, NFTs
It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach?
by Nadia Cameron | May 30, 2022 | augmented reality (AR), experiential marketing, metaverse, mixed reality, NFTs, non-fungible tokens, web 3.0, Yahoo
Reframing your approach from brand to community will be critical if marketers are to make the most of the opportunities emerging through the metaverse.
by Nadia Cameron | May 20, 2022 | AFL, Avatars, fan engagement, metaverse, NFTs, Reddit, Sports Code, sports marketing
The Australian Football League (AFL) and Reddit are claiming a world first with the introduction of a limited edition set of AFL-themed avatars on the forum site. The news comes just weeks after the AFL struck a multi-year agreement to mint its own NFTs and step...
by Nadia Cameron | May 19, 2022 | marketing campaigns, metaverse, nft, NFTs
Building an exclusive Glenfiddich community and gaining insightful learnings into how to step forward into the metaverse are two big measures of success for the brand’s creative collaboration chief following its first NFT debut.
by Nadia Cameron | Mar 31, 2022 | Alcohol, Augmented Reality, augmented reality (AR), brand strategy, consumer engagement, experiential marketing, FMCG, marketing campaigns, NFTs, Penfolds
NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.
