by Ravi Balakrishnan | Dec 13, 2019 | News
Singapore Airlines ranks the best when it comes to customer experience (CX) not just in Singapore but in Australia and Hong Kong as well. In New Zealand it is at number two, just below TSB. The findings are from the latest edition of KPMG’s global customer experience...
by Ravi Balakrishnan | Dec 12, 2019 | Kwek-Perroy Li Choo, Manulife, News
Kwek-Perroy Li Choo has left Manulife as chief transformation officer and chief customer officer. She was with Manulife for over three years having joined as chief customer officer and regional head of bancassurance marketing. Her former employers include Axa where...
by Ravi Balakrishnan | Dec 12, 2019 | Ad Fest 2020, BBDO Pakistan, Impact BBDO, News
The visual identity for the 2020 edition of Ad Fest was created by Impact BBDO and BBDO Pakistan. The team of BBDO Pakistan associate creative director Ahmed Mustafa and Impact BBDO Middle East and Pakistan executive creative director Ali Rez led the creative process...
by Ravi Balakrishnan | Dec 11, 2019 | Anupriya Acharya, Loris Nold, News, Publicis Communications South Asia, Publicis Media South Asia, Saurabh Varma
Anupriya Acharya Publicis Groupe has promoted Anupriya Acharya as CEO of South Asia – a newly created role. This follows the exit of Saurabh Varma as CEO of Publicis Communications India and South Asia. Acharya was most recently the CEO of Publicis Media. In an...
by Ravi Balakrishnan | Dec 10, 2019 | dentsu X, News, Reckitt Benckiser
DAN group agency dentsu X has won the media mandate for Reckitt Benckiser India. It bagged the account against stiff competition from incumbent IPG Mediabrands as well as Starcom, Havas and Indian independent Madison. The mandate begins on January 1 2020. The account...
by Ravi Balakrishnan | Dec 10, 2019 | Ensemble Malaysia, KFC, News, Universal McCann
A new mobile-driven campaign for KFC Malaysia is built around cheesy versions of pop hits. Called ‘WOW My Burger’s Now Hot & Cheezy Volume 1’, the campaign was created by Ensemble Worldwide and Universal McCann. It involves scanning the wrapper of a burger from one of...
