by Dean Carroll | Oct 17, 2019 | Mumbrella360 Asia, News, verizon media
The prospects for media and marketers – in a 5G world – will be the focus of a sponsored session by Verizon Media at the Mumbrella360 Asia conference in Singapore this November (5-7). The session titled ‘Only the Brave will Survive with a Revolutionary Approach to a...
by Ravi Balakrishnan | Oct 17, 2019 | 'Experience The Game And Beyond', Manish Bhatt, News, Scarecrow M&C Saatchi, Tourism Australia
The first campaign for Tourism Australia from Scarecrow M&C Saatchi India is called ‘Experience The Game And Beyond’. It is aimed squarely at cricket fans who may be contemplating a visit considering the ICC T20 cricket world cup for men and women is being hosted in...
by Ravi Balakrishnan | Oct 17, 2019 | Facebook, Havas, News, Valerie Madon, VMLY&R
Former Havas South East Asia creative chief Valerie Madon has joined VMLY&R as chief creative officer for Asia. Madon will be based in Singapore and report to VMLY&R Asia co-CEO Tripti Lochan as well as VMLY&R global chief creative officer Debbi Vandeven. Madon will...
by Ravi Balakrishnan | Oct 17, 2019 | Mother Shanghai, News, Oppo, Winson and Wanshi
After being appointed to the agency roster of Chinese smartphone brand Oppo, Mother Shanghai has created a campaign to launch the company’s new flagship phone Reno2. The campaign will initially run in China, but is slated to roll out across other key markets for the...
by Dean Carroll | Oct 16, 2019 | Andrew Au, Design, Eight Inc, Mumbrella360 Asia, News, sustainability
The media and marketing industry needs to lift its gaze to consider both design and sustainability going forwards, the executive director of the Apple store design company Eight Inc. has said. Andrew Au will be delivering a presentation on ‘Customer Experience: The...
by Dean Carroll | Oct 16, 2019 | Chris Kyme, Kymechow, News, State of the Industry
Chris Kyme Many people suggest the media and marketing industry is in transition at best and managed decline at worst – but what’s your view on the trajectory and how fast the industry is changing? “It’s a fascinating time in the industry, almost hard to keep up as...
