by Ravi Balakrishnan | Aug 20, 2019 | Jos Birken, KatalystM, Klwtt, matthew lim, News, WeI Interactive
Singapore-based independent agencies We! Interactive and KatalystM have merged and will now be known as Klwtt (pronounced kilowatt). We! Interactive is a digital marketing agency that has worked on assignments for SingTel, Singapore Airlines and Heineken among others....
by Ravi Balakrishnan | Aug 20, 2019 | MediaCom, News, Playstation
MediaCom has won the PlayStation media mandate for South East Asia. The appointment covers media planning and buying. MediaCom has a pre-existing relationship with PlayStation, having worked on the brand since 2016 across the United States as well as Europe, Middle...
by Ravi Balakrishnan | Aug 20, 2019 | Carousell, News, superunion
Pre-owned goods marketplace Carousell has launched a fresh look including a new logo, brand positioning and visual identity. Created by Superunion, the updated look will cascade across the markets Carousell operates in like Singapore, Hong Kong, Taiwan, the...
by Dean Carroll | Aug 20, 2019 | Influencers, Mumbrella Asia Finance Marketing Summit, News, whalar
Sutton of Whalar While influencer marketing has unearthed new talents and democratised the publication of content, it will start to professionalise going forwards – Whalar Asia-Pacific CEO Matt Sutton has claimed. He will be on a panel at the Mumbrella Asia Finance...
by Ravi Balakrishnan | Aug 19, 2019 | Dove, News, Ogilvy India
Dove India has launched a local variant of its global ‘Love Your Hair’ brand platform. Called ‘Aapke Baal, Aapki Marzi’ [Your hair, your say], the campaign was created by Ogilvy India. Like a previous edition from the Philippines, the campaign takes on national...
by Dean Carroll | Aug 19, 2019 | doubleverify, Mumbrella Asia Finance Marketing Summit, News
Brand safety in an era of fake news will be the topic of the final session to be announced for the Mumbrella Asia Finance Marketing Summit, which takes place on August 29 in Singapore. The DoubleVerify sponsored session – titled ‘Brand Safety in 2020: How to Navigate...
