by Ravi Balakrishnan | Dec 14, 2018 | FCB India, News, Vistara
Vistara a joint venture between Indian conglomerate Tata Sons and Singapore Airlines has launched ‘Fly Higher’, a new campaign. Created by FCB India, the campaign continues Vistara’s attempts to position itself as a premium offering for the discerning flyer in a...
by Ravi Balakrishnan | Dec 14, 2018 | ban, blackpink, Indonesia, K-pop, News, Shopee
Fresh on the heels of Shopee appointing K-pop girl band Blackpink as its “first ever regional brand ambassador” comes the news that certain parts of the region have found the group too hot to handle, with the ad being taken off air in Indonesia. After a diktat issued...
by Ravi Balakrishnan | Dec 14, 2018 | Havas, News, poh heng, redeafination, Valerie Madon
Havas Group Singapore has created a new campaign for the Freestyle range from Poh Heng a Singapore based jewellery brand. Instead of sticking with the tropes of the category and running a glitzy ad featuring models, the campaign sees Poh Heng working with...
by Ravi Balakrishnan | Dec 13, 2018 | Jindal Stainless, L&K Saatchi & Saatchi, News
Steel conglomerate Jindal Stainless has appointed L&K Saatchi & Saatchi as creative agency for India following a multi-agency pitch. Neither client nor agency were forthcoming on details about other agencies pitching and size of the business. The account will be...
by Ravi Balakrishnan | Dec 13, 2018 | Grey Group, News, OLX
Grey Group Indonesia has been appointed digital agency for OLX in the country. Grey’s creative approach that gunned for a better user experience for visitors on the OLX site gave the agency an edge in the pitch. OLX Indonesia is a part of Naspers Group which operates...
by Steve Jones | Dec 12, 2018 | Advertising, martin sorrell, Media, News, Online Marketing, WPP
Sir Martin Sorrell, who founded what is now the world’s largest advertising and PR group, WPP, has slammed the group’s management over its recent restructures and said it is destroying value by merging brands. “The senior people running WPP have not visited Asia or...
