by Ravi Balakrishnan | Apr 25, 2019 | BBH, Insurance, News, NTUC Income, true care
A new campaign for NTUC Income by BBH Singapore called ‘True care is not always obvious’ sought to reframe insurance as a sign of genuine love and concern, not a cold transactional purchase. In the film, a woman who returns to a messy house, decides a non-lowered...
by Ravi Balakrishnan | Apr 25, 2019 | creative pitch, Lazada, News
Ecommerce firm Lazada is apparently on the hunt for a creative and branding agency. A source from a large agency speaking off the record to Mumbrella admitted that while it had been approached, the terms of engagement were not favourable, and the timelines too brief....
by Ravi Balakrishnan | Apr 24, 2019 | Avengers: Endgame, bus advertising, Clear Channel, dentsu X, News
An out-of-home campaign around Avengers Endgame in Singapore saw digital bus shelters transformed into a box office to score tickets for the film. The highly anticipated conclusion of the Avengers story saw ticketing sites in many parts of the world crash, unable to...
by Ravi Balakrishnan | Apr 24, 2019 | assault, News, security guard, Stuart Mills
Singapore-based ad industry creative Stuart Mills, who was caught on camera earlier this month in an alleged altercation with a security guard, appeared before court in Singapore today. If convicted of assault Mills, who is a Singapore permanent resident, could face...
by Ravi Balakrishnan | Apr 24, 2019 | ALTBalaji, breast cancer awareness, Grey group India, News
Grey Group has created ‘Breast Buffer’ for Indian video on demand platform ALTBalaji. The notoriously laggy Indian networks mean a lot of time spent watching the ‘video buffering’ circle. And so, the agency has transformed the time taken to buffer content into a...
by Ravi Balakrishnan | Apr 24, 2019 | Coca-Cola, News, Ogilvy Thailand, Wisit Lumsiricharoenchoke
The new summer campaign for Coca-Cola created by Ogilvy Thailand is built around the insight that young Thais often don’t speak their minds for fear of disrupting relationships. The film chronicles several people in such situations: a girl who would rather do arts...
