by Ravi Balakrishnan | Sep 19, 2019 | Facebook, News, OMD Thailand, Roxanne Somboonsiri
Roxanne OMD Thailand has appointed Roxanne Somboonsiri as managing director. She moves from Facebook where she was global business manager for Asia-Pacific and Middle East. Somboonsiri has previously worked for the CBS Interactive, New York Times and Grey based out of...
by Ravi Balakrishnan | Sep 19, 2019 | HypeAuditor, Instagram fraud, News
A recent study on Instagram influencers in Singapore reveals that over 47% are using artificial methods to inflate statistics on the social network. The study was conducted by HypeAuditor, an AI-powered Instagram analytics tool which tracked the most common sorts of...
by Ravi Balakrishnan | Sep 18, 2019 | 'One Hour More', AIA, BBDO Singapore, News
Insurance firm AIA has launched an initiative called ‘One Hour More’ to improve the quality of sleep across the Asia-Pacific region. The campaign around ‘One Hour More’ was created by BBDO Singapore. The initiative was based on research across China, Hong Kong,...
by Ravi Balakrishnan | Sep 18, 2019 | Havas Group India, Langoor, News, Rana Barua, Think Digital, Venugopal Ganganna, Vishnu Mohan
Havas Group has acquired Indian digital agency Langoor. Founded in India in 2010, the Bangalore-based Langoor also has a presence in the Middle East and Australia. The agency will now be known as Langoor Havas. Its co-founder Venugopal Ganganna will now become chief...
by Ravi Balakrishnan | Sep 17, 2019 | Gillette, Grey India, News, SkinGuard
Grey India has created a new campaign for Gillette’s recently launched SkinGuard razor. The razor is specifically designed for men with sensitive skin types. Set to a musical score, the film tells the story of how men overcome their fear of shaving. A note from...
by Ravi Balakrishnan | Sep 17, 2019 | Christina Peyton, Digitas, News, WPP
Christina Peyton has joined WPP as vice president of marketing and growth for Asia-Pacific, a newly created role with a regional mandate. She will be reporting to WPP chief marketing and growth officer Laurent Ezekiel. She was most recently head of marketing and...
