Australia’s News Media and Digital Platforms Bargaining Code has officially passed through the Senate a day after the Government confirmed last-minute amendments made as part of the Morrison Government’s negotiations with Facebook over the past week.
Ground-breaking research into the brand building and business impact of news media advertising will take centre stage at CMO’s latest virtual event on 18 March.
Days after flicking the off switch on Australian news content across its platform, Facebook will reinstate such content in coming days following Federal Government amendments to the News Media Bargaining Code.
Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the half-year to December 2020.
Australia’s controversial and internationally debated News Media Bargaining Code is a step closer to being enacted into legislation following the Senate’s decision to pass the bill.
Boomtown has brought on a new marketing lead tasked with driving the regional media owner’s presence and connection with advertisers.