by Nadia Cameron | Dec 18, 2020 | affiliate marketing, digital marketing, iSelect, news corp
ASX-listed comparisons site, iSelect, has struck a two-year exclusive affiliate marketing partnership with News Corp worth at least $4.5 million.
by Vanessa Mitchell | Mar 12, 2020 | customer data platform, customer engagement, data strategy, digital marketing, Kayo, marketing strategy, news corp, Streaming services
For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.
by Vanessa Mitchell | Jan 7, 2020 | adtech, advertising technology, Mergers and acquisitions, news corp, Rhythm max, Rhythmone, Taptica, Tremor International, Unruly, YuMe
News Corp has sold its programmatic video marketplace, Unruly.
by Vanessa Mitchell | Dec 13, 2019 | accc, DiGi, digital advertising, digital marketing, digital platforms, Facebook, Google, IAB, media companies, Network 10, news corp, Nine, Seven West Media
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.
by Vanessa Mitchell | Nov 22, 2019 | advertising campaign, brand, data strategy, digital marketing, FMCG, marketing strategy, news corp
News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.
by Nadia Cameron | Oct 17, 2019 | audience engagement, CMO to CEO, consumer engagement, customer experience management, marketing strategy, news corp, news media
It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.
