?In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.
News Corp Australia’s chief operating officer for publishing and former CMO, Damian Eales, has been elected president of the International News Media Association (INMA).
Digital platforms such as Facebook and Google are potentially facing a huge backlash from crucial advertisers unless they change the way they operate.
Social media platforms are set to face a commercial reckoning as news media organisations harness the power of customer data with contextual and professional editorial experience, News Corp’s COO and former CMO, Damian Eales, says.
News Corp has unveiled a series of data, content and advertising initiatives aimed at delivering more effective, targeted multimedia campaigns for brand advertisers.
Bravery and purpose lie at the heart of the National Heart Foundation’s latest integrated ‘Serial killer’ campaign with News Corp, its CMO says.