ASX-listed comparisons site, iSelect, has struck a two-year exclusive affiliate marketing partnership with News Corp worth at least $4.5 million.
For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.
News Corp has sold its programmatic video marketplace, Unruly.
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.
News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.
It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.