by Vanessa Mitchell | Jul 24, 2019 | foxtel, Netflix, news corp, Roy Morgan, Streaming services
?In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.
by Nadia Cameron | May 20, 2019 | CMO role, CMO to CEO, International News Media Association, news corp, NewsMediaWorks
News Corp Australia’s chief operating officer for publishing and former CMO, Damian Eales, has been elected president of the International News Media Association (INMA).
by Vanessa Mitchell | Mar 28, 2019 | brand strategy, digital advertising, digital marketing, digital platforms, Facebook, GDPR - General Data Protection Regulation, Google, news corp, WFA, You Tube
Digital platforms such as Facebook and Google are potentially facing a huge backlash from crucial advertisers unless they change the way they operate.
by Vanessa Mitchell | Mar 21, 2019 | consumer insights, data analytics, Facebook, fake news, marketing strategy, news corp
Social media platforms are set to face a commercial reckoning as news media organisations harness the power of customer data with contextual and professional editorial experience, News Corp’s COO and former CMO, Damian Eales, says.
by Vanessa Mitchell | Mar 20, 2019 | brand strategy, Content, Data, multimedia, news corp
News Corp has unveiled a series of data, content and advertising initiatives aimed at delivering more effective, targeted multimedia campaigns for brand advertisers.
by Nadia Cameron | Feb 18, 2019 | marketing campaigns, marketing leadership, National Heart Foundation, news corp
Bravery and purpose lie at the heart of the National Heart Foundation’s latest integrated ‘Serial killer’ campaign with News Corp, its CMO says.
