by Vanessa Mitchell | Dec 13, 2019 | accc, DiGi, digital advertising, digital marketing, digital platforms, Facebook, Google, IAB, media companies, Network 10, news corp, Nine, Seven West Media
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.
by Vanessa Mitchell | Nov 22, 2019 | advertising campaign, brand, data strategy, digital marketing, FMCG, marketing strategy, news corp
News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.
by Nadia Cameron | Oct 17, 2019 | audience engagement, CMO to CEO, consumer engagement, customer experience management, marketing strategy, news corp, news media
It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.
by Vanessa Mitchell | Sep 9, 2019 | Fairfax, marketing strategy, media companies, news corp, The Economist
In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist could teach the Fairfaxes and NewsCorps a thing or two about how to attract, and retain, readers.
by Vanessa Mitchell | Jul 24, 2019 | foxtel, Netflix, news corp, Roy Morgan, Streaming services
?In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.
by Nadia Cameron | May 20, 2019 | CMO role, CMO to CEO, International News Media Association, news corp, NewsMediaWorks
News Corp Australia’s chief operating officer for publishing and former CMO, Damian Eales, has been elected president of the International News Media Association (INMA).
