by Taylor Peterson | Apr 12, 2019 | A-Post to MarTech Today, Channel: Mobile, Display Advertising, Google: Maps & Local, Native Advertising
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. The post Waze enables programmatic inventory, to offer richer analytics with Google ad tech...
by Robin Kurzer | Nov 28, 2018 | Channel: Social Media Marketing, Content Marketing, Native Advertising, Quora
The Promoted Answers unit has the same targeting options as the platform's other ad formats. The post Quora unveils new Promoted Answers ad unit appeared first on Marketing Land. Please visit Marketing Land for the full...
by Mark Williams | Sep 22, 2018 | Channel: Display Advertising, Display Advertising Column, Native Advertising, Video
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control. The post How marketers cope in an increasingly-skippable advertising environment appeared first on...
by Ginny Marvin | Sep 17, 2018 | A-From SEL, Google, Google: AdWords, Google: Display Advertising, Google: Shopping, Native Advertising
The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. The post Google debuts Shoppable Image ads, video in Shopping Showcase ads appeared first on Marketing Land. Please visit Marketing Land for the full...
by Brian Handly | Sep 14, 2018 | Channel: Display Advertising, Display Advertising, Display Advertising Column, Facebook, Native Advertising, Paid search
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season. The post Exclusive: Survey shows social media poised to capture holiday ad...
by Keri Morgret | Jun 21, 2018 | Analytics & Marketing Column, Channel: SEM, Internet Marketing Industry: Search Marketing Expo - SMX, Native Advertising, Paid search, Search Marketing
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. The post Turning Your Data Into Compelling Stories – SMX Advanced Recap...
