"It’s not that the work is bad per se. There’s some great craft and story there, but because it’s just so familiar, great work starts to feel repetitive."
"Chuk Chuk Wui Sui" integrates ease of funds transfer via DuitNow with Naga DDB Tribal's insight of returning what you owe before CNY to avoid a year of bad luck.
While the same question repeated over and over again in the video, the subtitles reveal a different meaning.
COO Clarence Koh told A+M that its Chinese vernacular team was given a brief last Friday to celebrate all the CNY campaigns and hard work it has put in for clients.
The video centres on a young woman who struggles to reconcile with her eccentric family, only to realise that home has always been her perfectly imperfect family.
KFC HAHA HOP puts players in the shoes of Colonel Sanders with the sole mission of collecting Shrimp Poppers to bring home to Chinese New Year revelers.