Select Page

Lessons from the ‘catastrophically bad’ Singapore Ministry of Finance influencer campaign

Last January, Singapore’s Ministry of Finance (MOF) roped in 50 influencers to post about the annual national budget in an attempt at getting young people engaged.  This initiative which provoked a wave of negative feedback at the time, was the starting point for a...

Lessons from the ‘catastrophically bad’ Singapore Ministry of Finance influencer campaign

Last January, Singapore’s Ministry of Finance (MOF) roped in 50 influencers to post about the annual national budget in an attempt at getting young people engaged.  This initiative which provoked a wave of negative feedback at the time, was the starting point for a...