Senior VP of marketing, Malaysia and Singapore, Linda Hassan told A+M in an interview that if customers are satisfied, sales will naturally come in.
The agency will be known as MullenLowe Sng & Partners Malaysia, effective immediately.
"The campaign puts a diverse range of ordinary, real life people in the ads. That’s what the Malaysian food love stories are all about," Tesco's spokesperson told A+M.
Inspired by Neelofa, Domino's and its digital agency 16Two published a picture of a lady with a pizza on her head.
"As a marketer, never forget about building brand love. Digital is just another medium to build love and loyalty to any brand."
More than 60 agencies competed for the creative tender which was launched in March this year.