by Nadia Cameron | Nov 18, 2021 | digital strategy, ecommerce, Financial Services, mobile apps, Mobile Marketing, Publicis.Sapient, PwC
The Commonwealth Bank’s decision to integrate retail offers into its mobile banking app signals the arrival of the ‘super app’ play to Australia’s financial services market and a new generation of integrated consumer experiences, industry experts agree.
by Nadia Cameron | Nov 10, 2021 | adtech, audio advertising, data-driven marketing, digital advertising, media companies, mobile apps, Mobile Marketing, Southern Cross Austereo
Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.
by Christine Powis | Jun 10, 2021 | automotive industry, cars, convenience, mobile apps, Porsche
A locally designed app that offers contactless off-street parking for Porsche drivers looks set to become the foundation for many more digital functions and part of the brand’s driving experience internationally.
by Rosalyn Page | Mar 15, 2021 | COVID-19, customer experience management, cx, mobile apps, Qantas
Qantas has trialled the CommonPass digital health app with customers on an international repatriation flight from Frankfurt to Darwin. It follows a successful crew trial last month and comes as the national carrier prepares for COVID-safe international travel to...
by Nadia Cameron | Nov 19, 2020 | customer engagement, customer loyalty programs, digital marketing, mobile apps, Mobile Marketing
One of the country’s largest independent supermarket owners, Ritchies IGA, has rolled out a new digital customer loyalty program to mature and build on its longstanding customer membership offering.
by Nadia Cameron | May 25, 2020 | brand strategy, chief digital officer, ecommerce, marketing strategy, Max Brenner, mobile apps
An online shop, mobile app, fresh take on customer loyalty and new product ranging are just some of the steps Max Brenner’s local marketing chief says it’s taking to prepare the once-embattled brand as Australia recovers from COVID-19.
