by Nadia Cameron | May 8, 2019 | afterpay, B2B marketing, chief digital officer, digital transformation, Dovetail, mobile apps, Mobile Marketing
Australian payments company, Afterpay, is one of the relatively few tech success stories this country has produced. And it’s through a consistently stable yet increasingly diverse approach to mobile and Web capability that the business is capitalising on growing...
by Brad Howarth | Apr 18, 2019 | 5G, AnalogFolk, chief digital officer, digital strategy, mobile applications, mobile apps, Mobile Marketing, mobile strategy, network design, optus
It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.
by Brad Howarth | Apr 18, 2019 | 5G, AnalogFolk, chief digital officer, digital strategy, mobile applications, mobile apps, Mobile Marketing, mobile strategy, network design, optus
It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.
by Vanessa Mitchell | Mar 29, 2019 | customer experience management voice of customer, customer satisfaction, mobile apps, surveymonkey, Usabilla, Virgin Australia, voice of customer
Virgin Australia has had so much success enhancing customer experience by implementing voice of customer technology on its mobile app, the airline is now implementing the capability across other digital channels.
by Brad Howarth | Nov 7, 2018 | digital marketing, mobile apps, Mobile Marketing, Optimizely, SAP, Swrve, ThoughtWorks
It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?
