mobile ad platform | Harro Media

What does Apple’s IDFA decision mean for marketers?

by Rosalyn Page | Jul 15, 2020 | Apple, mobile ad platform, mobile advertising, privacy

Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing...

What does Apple’s IDFA decision mean for marketers?

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