by Vanessa Mitchell | Oct 21, 2019 | artificial intelligence, Complexica, digital marketing, Mindshare, Pepperi, SodaStream
?SodaStream is taking a leap into AI as it looks at changing how it goes to market in the coming few years.
by Ravi Balakrishnan | Oct 3, 2019 | 'Everyday Everything App', 72andSunny, Cheryl Goh, Grab, M&C Saatchi performance, Mindshare, News
As Grab pivots to an ‘Everyday Everything App’ allowing for a range of services beyond its mobility solutions such as ticketing, food delivery, it has launched a couple of new brand videos. The films have been created via a collaborative effort between Grab’s brand...
by Farzanah Farveen | Sep 27, 2019 | Agencies, Ferrero, Mindshare
The account was previously held by Omnicom Media Group's PHD.
by Farzanah Farveen | Aug 28, 2019 | Agencies, Dheeraj Raina, FrieslandCampina, Mindshare
The scope of the pitch however, excludes the digital portion of FrieslandCampina's infant nutrition brands.
by Simon Yuen | Aug 8, 2019 | Agencies, appointment, China, Mindshare
Zou succeeds Michelle Jiang, who has been promoted to chief talent officer for GroupM China. In his new position, Zou will report to Jiang and Mindshare's Asia-Pacific CEO and executive chair for Greater China, Amrita Randhawa.
by Ravi Balakrishnan | Jun 28, 2019 | Advertising, Blockchain, GroupM, Mindshare, News, R Gowthaman, WPP
WPP global client lead and global blockchain solutions lead for GroupM, R Gowthaman will be leaving the organisation, after nearly two decades. Confirming his decision to Mumbrella, Gowthaman said he was evaluating a couple of options in the blockchain space and that...
