by Nadia Cameron | Jan 14, 2021 | digital advertising, Digivizer, Facebook, GroupM, Mindshare, Ogilvy, Social Media Marketing, social media strategy, Twitter
With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet...
by Rick Boost | Nov 15, 2019 | Agencies, appointment, Beecroft, GroupM, Mindshare, Recruitment
Currently the Asia Pacific chief investment officer for Mindshare based in Singapore, Beecroft is expected to relocate to Tokyo where he will offer support for GroupM in both Japan and Korea.
by Ravi Balakrishnan | Nov 15, 2019 | Dentsu Redder, Mindshare, Mobile Marketing Association Asia Pacific, News, Smarties
Dentsu Redder Vietnam, Mindshare China won top honours at the Asia-Pacific Smarties from the Mobile Marketing Association, bagging creative agency of the year and media agency of the year trophies. Unilever was judged marketer of the year, KFC brand of the year and...
by Ravi Balakrishnan | Nov 8, 2019 | FYI, Mindshare, MMA, SmartiesX
Mindshare has won global agency network of the year in the Mobile Marketing Association’s SmartiesX award. The agency won eight gold, nine silvers and two bronze, with agencies from Asia accounting for the bulk of the wins. The SmartiesX is not to be confused with the...
by Vanessa Mitchell | Oct 21, 2019 | artificial intelligence, Complexica, digital marketing, Mindshare, Pepperi, SodaStream
?SodaStream is taking a leap into AI as it looks at changing how it goes to market in the coming few years.
by Ravi Balakrishnan | Oct 3, 2019 | 'Everyday Everything App', 72andSunny, Cheryl Goh, Grab, M&C Saatchi performance, Mindshare, News
As Grab pivots to an ‘Everyday Everything App’ allowing for a range of services beyond its mobility solutions such as ticketing, food delivery, it has launched a couple of new brand videos. The films have been created via a collaborative effort between Grab’s brand...
