However, Indonesians too face the growing global challenge of getting hindered by “opportunity gaps”.
Gaming brands rank as the most intimate with both millennials and Gen Z, according to MBLM’s 2020 brand intimacy study, which studies brands based on emotions, and is now in its 10th year.
"Purpose is not the sole pursuit of profits but the animating force for achieving them."
"They are savvier than previous generations and often disregard generalised marketing approaches which focus more on product features."
The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti?.
?How does a marketer go about a rebrand of an iconic building, which has its own brand and is home to a multitude of different brands? This is what the Myer Centre in Adelaide had to contemplate earlier this year.