The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti?.
?How does a marketer go about a rebrand of an iconic building, which has its own brand and is home to a multitude of different brands? This is what the Myer Centre in Adelaide had to contemplate earlier this year.
?Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.
Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.
The millennial generation has replaced television viewing with streaming platforms where they can interact and feel part of a community – and the group is willing to accept native advertising as part of the deal – the Twitch founder Kevin Lin has claimed. Suggesting...
The need to introduce BPAY to a younger audience has led its marketing team to a podcast and a social media campaign.