"Purpose is not the sole pursuit of profits but the animating force for achieving them."
"They are savvier than previous generations and often disregard generalised marketing approaches which focus more on product features."
The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti?.
?How does a marketer go about a rebrand of an iconic building, which has its own brand and is home to a multitude of different brands? This is what the Myer Centre in Adelaide had to contemplate earlier this year.
?Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.
Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.