"I think the advertising and marketing industry in Indonesia is one of the pioneers of how women and men are treated equally."
According to her, Indonesia was ahead of #MeToo and has campaigned against sexual abuse with hashtag #MulaiBicara since 2016.
If one thing depresses Dr Mumbo about the #MeToo movement’s progress in adland, it’s the fact that, too often, the bad guys are still getting away with it. But not always. So Dr Mumbo was somewhat cheered to read an account on Reddit’s ProRevenge section, with rather...
?Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar.
?Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its ‘Best men can be’ campaign, a play on its traditional tagline ‘the best a man can get’.
"There are many ways to deliver the strategy that Gillette intends. However, I believe it did not need to use this approach to deliver the message."