by Nadia Cameron | Apr 20, 2021 | data analytics, data-driven marketing, FMCG, Mergers and acquisitions, Quantium, Woolworths Group
Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.
by Nadia Cameron | Apr 12, 2021 | Consumer Packaged Goods and Retail, FMCG, Mergers and acquisitions, Procter & Gamble
Procter and Gamble (P&G) has fulfilled intentions to gain a bigger footprint in Australia’s personal healthcare market by acquiring local brand, Voost Vitamins, for an undisclosed sum.
by Nadia Cameron | Mar 2, 2021 | marketing services, Mergers and acquisitions, sensis, SMBs, Telstra
Australia’s SMB marketing services business and owner of the Yellow Pages and White Pages, Sensis, has been sold in a $260 million deal to US SMB software player, Thryv Holdings.
by Nadia Cameron | Feb 2, 2021 | amaysim, brand strategy, Mergers and acquisitions, mobile virtual network operator (MVNO), optus
Amaysim will remain as a standalone brand following Optus’ acquisition of the mobile virtual network operator for $250 million.
by Rosalyn Page | Dec 17, 2020 | adtech, Amanda AI, artificial intelligence (AI), Cisco, digital marketing, marketing technology, martech, Mergers and acquisitions, Verint Systems
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.
by Rosalyn Page | Nov 17, 2020 | Budget Direct, Content Marketing, Mergers and acquisitions
?Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to...
