by Nadia Cameron | Feb 2, 2021 | amaysim, brand strategy, Mergers and acquisitions, mobile virtual network operator (MVNO), optus
Amaysim will remain as a standalone brand following Optus’ acquisition of the mobile virtual network operator for $250 million.
by Rosalyn Page | Dec 17, 2020 | adtech, Amanda AI, artificial intelligence (AI), Cisco, digital marketing, marketing technology, martech, Mergers and acquisitions, Verint Systems
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.
by Rosalyn Page | Nov 17, 2020 | Budget Direct, Content Marketing, Mergers and acquisitions
?Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to...
by Nadia Cameron | Nov 10, 2020 | adobe, customer experience management, digital marketing, marketing management, marketing technology, Mergers and acquisitions, Workfront
Adobe has acquired work management software vendor, Workfront, for US$1.5 billion in a deal aimed at bringing collaboration management capabilities into its customer experience platform portfolio.
by Nadia Cameron | Oct 2, 2020 | customer experience management software, customer technologies, Emarsys, Mergers and acquisitions, SAP
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
by Nadia Cameron | Sep 4, 2020 | customer experience management, customer technology, EPiServer, marketing technology, martech, Mergers and acquisitions, Optimizely
Episerver is describing its acquisition of Optimizely as putting it on a par with Adobe and Salesforce in the battle to help marketers build out and optimising digital experiences across every customer touchpoint.
