Amaysim will remain as a standalone brand following Optus’ acquisition of the mobile virtual network operator for $250 million.
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.
?Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to...
Adobe has acquired work management software vendor, Workfront, for US$1.5 billion in a deal aimed at bringing collaboration management capabilities into its customer experience platform portfolio.
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
Episerver is describing its acquisition of Optimizely as putting it on a par with Adobe and Salesforce in the battle to help marketers build out and optimising digital experiences across every customer touchpoint.