All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Tresaure Data.
Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.
Procter and Gamble (P&G) has fulfilled intentions to gain a bigger footprint in Australia’s personal healthcare market by acquiring local brand, Voost Vitamins, for an undisclosed sum.
Australia’s SMB marketing services business and owner of the Yellow Pages and White Pages, Sensis, has been sold in a $260 million deal to US SMB software player, Thryv Holdings.
Amaysim will remain as a standalone brand following Optus’ acquisition of the mobile virtual network operator for $250 million.
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.