by Nadia Cameron | Apr 15, 2019 | Epsilon, first-party data, marketing technology, martech, Mergers and acquisitions, Publicis Groupe
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
by Vanessa Mitchell | Apr 10, 2019 | CamperMate, customer engagement, ecommerce, geofencing, GoSeeAustralia, Mergers and acquisitions, Outdoria Group, Roadtrippers Australasia
Outdoors enthusiasts will be able to get their fix from the one place following news that the Outdoria Group is set to become Australia and New Zealand’s largest dedicated marketplace for planning, booking and equipping camping, caravanning, outdoor experiences and...
by Nadia Cameron | Apr 8, 2019 | Centerbridge Partners, digital marketing, IBM, marketing technology, martech, Mergers and acquisitions, private equity
IBM is offloading its marketing and commerce technology portfolio to private equity in order to spin off the offering into a new commercial entity. But several analysts are questioning whether the decision will provide the focus needed to succeed in the rapidly...
by Nadia Cameron | Apr 4, 2019 | Accenture Interactive, agency relationships, creative agency, marketing services, Mergers and acquisitions
Accenture has acquired one of the world’s most impactful creative agency heavyweights to propel its CMO services capabilities further, picking up US-based creative player, Droga5.
by Nadia Cameron | Dec 3, 2018 | Fairfax Media, media companies, Mergers and acquisitions, Nine, Nine Entertainment
A total of 144 roles will be made redundant and just shy of 100 employees affected as Nine and Fairfax become one media business on 10 December.
by Vanessa Mitchell | Nov 29, 2018 | forrester, Mergers and acquisitions, SiriusDecisions
Forrester has entered into a definitive agreement to acquire SiriusDecisions, a business-to-business research and advisory firm, for US$245 million in cash, subject to adjustment.
