by Nadia Cameron | Jul 16, 2019 | digital marketing, IBM Acoustic, marketing technology, martech, Mergers and acquisitions
The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.
by Nadia Cameron | Jun 11, 2019 | data analytics, data visualisation, data-driven marketing, marketing technology, Mergers and acquisitions, Salesforce.com, Tableau
Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.
by CMO staff | Jun 7, 2019 | Marley Spoon, Mergers and acquisitions, startups, woolworths
Woolworths has confirmed a strategic partnership with Marley Spoon that will see the supermarket giant invest $30 million into the subscription-based meal kit provider as well as its Dinnerly brand.
by Nadia Cameron | Apr 15, 2019 | Epsilon, first-party data, marketing technology, martech, Mergers and acquisitions, Publicis Groupe
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
by Vanessa Mitchell | Apr 10, 2019 | CamperMate, customer engagement, ecommerce, geofencing, GoSeeAustralia, Mergers and acquisitions, Outdoria Group, Roadtrippers Australasia
Outdoors enthusiasts will be able to get their fix from the one place following news that the Outdoria Group is set to become Australia and New Zealand’s largest dedicated marketplace for planning, booking and equipping camping, caravanning, outdoor experiences and...
by Nadia Cameron | Apr 8, 2019 | Centerbridge Partners, digital marketing, IBM, marketing technology, martech, Mergers and acquisitions, private equity
IBM is offloading its marketing and commerce technology portfolio to private equity in order to spin off the offering into a new commercial entity. But several analysts are questioning whether the decision will provide the focus needed to succeed in the rapidly...
