by Nadia Cameron | Sep 4, 2019 | Big Red Group, customer engagement, experience economy, Mergers and acquisitions, RedBalloon
RedBalloon parent company, Big Red Group, has continued its acquisitions spree by picking up Australia’s Lime&Tonic for an undisclosed sum.
by Vanessa Mitchell | Aug 22, 2019 | ASX, Fairfax, Financial results, Macquarie Media, Mergers and acquisitions, Nine Entertainment
Nine Entertainment Co. (ASX: NEC) reported a net profit after tax of $234 million for the 12 months to June 2019, up 12 per cent on the previous corresponding period.
by Vanessa Mitchell | Aug 21, 2019 | agency, agency management, Digitas, MBM, Mergers and acquisitions, Publicis Groupe
?Hot on the heels of its ?recent acquisition of New Zealand’s largest independent agency, MBM?, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’...
by Rosalyn Page | Aug 12, 2019 | Fairfax Media, Macquarie Media, Media, media companies, Mergers and acquisitions, Nine
Nine is making an offer to acquire the remaining 45.5 per cent stake in Macquarie Media, which it gained through the Fairfax Media merger in late 2018, at a cost of $113.9 million.
by Nadia Cameron | Jul 16, 2019 | digital marketing, IBM Acoustic, marketing technology, martech, Mergers and acquisitions
The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.
by Nadia Cameron | Jun 11, 2019 | data analytics, data visualisation, data-driven marketing, marketing technology, Mergers and acquisitions, Salesforce.com, Tableau
Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.
