by Nadia Cameron | Jan 19, 2022 | adtech, data warehousing, digital advertising, marketing technology, martech, Mergers and acquisitions, metaverse, programmatic advertising, S4Capital
Sir Martin Sorrell’s S4Capital enterprise is kicking off a US$150 million fund to invest in early-stage tech players with their sights on the marketing and advertising industries.
by Nadia Cameron | Jan 6, 2022 | adtech, contextual advertising, Dialpad, digital advertising, GumGum, marketing technology, martech, Mergers and acquisitions, Microsoft, Optimizely, programmatic advertising, ROKT, xandr
All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel.
by Nadia Cameron | Dec 2, 2021 | adtech, customer journeys, digital advertising, digital marketing, marketing technology, martech, Mergers and acquisitions, Optimizely, Pega, programmatic advertising, PROS, Quantcast, Unruly
All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.
by Nadia Cameron | Oct 28, 2021 | adtech, Alida, Alteryx, braze, Cheetah Digital, digital marketing, marketing automation, marketing technology, martech, Mergers and acquisitions, Twilio, Vision Critical, Vonage Holdings
All the latest martech and adtech news from CM Group, Cheetah Digital, Twilio, Alida, Influ2, Vonage, Alteryx, Braze and Smart Eye.
by Nadia Cameron | Oct 14, 2021 | adtech, advertising technology, brightcove, customer data platforms, digital advertising, genesys, InMobi, marketing technology, martech, Mergers and acquisitions, Mobile Marketing, NICE Systems, OpenSparkz, Sprinklr
All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Tresaure Data.
by Nadia Cameron | Apr 20, 2021 | data analytics, data-driven marketing, FMCG, Mergers and acquisitions, Quantium, Woolworths Group
Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.
