by Nadia Cameron | Oct 2, 2020 | customer experience management software, customer technologies, Emarsys, Mergers and acquisitions, SAP
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
by Nadia Cameron | Sep 4, 2020 | customer experience management, customer technology, EPiServer, marketing technology, martech, Mergers and acquisitions, Optimizely
Episerver is describing its acquisition of Optimizely as putting it on a par with Adobe and Salesforce in the battle to help marketers build out and optimising digital experiences across every customer touchpoint.
by Rosalyn Page | Aug 27, 2020 | adtech, Crunchbase, informatica, marketing technology, martech, Mergers and acquisitions, Movable Ink, Qlik Technologies, salesforce, signal, Smartsheet, Zendesk
All the latest martech and adtech news this week from Crunchbase, Salesforce, Smartsheet, Qlik, Zendesk, Informatica, Movable Ink, Signal and TransUnion.
by Rosalyn Page | Aug 27, 2020 | adtech, Crunchbase, informatica, marketing technology, martech, Mergers and acquisitions, Movable Ink, Qlik Technologies, salesforce, signal, Smartsheet, Zendesk
All the latest martech and adtech news this week from Crunchbase, Salesforce, Smartsheet, Qlik, Zendesk, Informatica, Movable Ink, Signal and TransUnion.
by Rosalyn Page | Aug 4, 2020 | Mergers and acquisitions, Microsoft, Social Media Marketing, tiktok
Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.
by Rosalyn Page | Mar 3, 2020 | agency management, digital transformation, Mergers and acquisitions, Publicis.Sapient
?Publicis Sapient has acquired Australian-based management consultancy, Third Horizon. The acquisition gives Third Horizon clients access to Publicis Sapient’s network of staff and offices, while Publicis Sapient’s connected digital business transformation offering in...
