by Michael Bürgi | Nov 29, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
The last few years have proven a bumpy and circuitous journey for cannabis marketers looking to sell their wares, from recreational options like edibles to health-and-beauty aids or even medicinal compounds. The growing wave of states in the U.S. that have legalized...
by Michael Bürgi | Nov 22, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
Attention in all its forms has inherent value. A teacher needs the attention of her students to help them learn. A parent needs his child to pay attention when teaching them how to safely cross a road. Likewise, publishers, platforms and all content makers need...
by Michael Bürgi | Nov 15, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
Although the fourth-quarter national ad marketplace has shown some softness due to both media-related and external factors, for the most part there’s enough momentum from advertisers wanting to spend the last of their 2021 ad budgets to enter next year with some...
by Michael Bürgi | Nov 8, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
Amidst a domino effect of promotions and hires across Omnicom last week, the new global CEO of Omnicom Media Group, Flo Adamski, took time to catch up with Digiday for his first interview in his new role to discuss the media unit’s future opportunities and challenges....
by Michael Bürgi | Nov 1, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
If you’re in the content or marketing business, you can’t go an hour, much less a day, without hearing something about connected TV (CTV), the nascent world of streaming services and support industries that grabbed American viewers’ attentions during the pandemic and...
by Michael Bürgi | Oct 25, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
The first live, in-person Digiday Media Buying Summit in two years revealed multiple issues boiling under the surface of day-to-day dealings for media agencies and their clients. Some are more obvious than others — we have a long way to go before diversity, equity and...
