by Sara Jerde | Mar 1, 2021 | Media, mediabuyingbriefing
When Snap Inc. held its first investor’s day conference last week and declared it expects to enjoy 50% revenue growth for the next several years, it felt like another step in the transformation of media to a more flexible, consumer-controlled world that brands had...
by jim cooper | Feb 22, 2021 | Media, mediabuyingbriefing
Kamran Asghar, co-founder and CEO of 20-year-old independent media shop Crossmedia, makes no secret of his disdain for holding-company agency structure, and how the unbundling of media from creative agencies led to all manner of bad behavior that’s only gotten cleaned...
by jim cooper | Feb 15, 2021 | Media, mediabuyingbriefing
Just over a year ago, senior marketing editor Kristina Monllos reported how artificial intelligence and machine learning in media buying had largely failed to “enable machines to tap data about specific audiences so as to create automated campaigns across different...
by jim cooper | Feb 8, 2021 | Media, mediabuyingbriefing
IPG, which is about to announce its full-year 2020 financial results this week on Feb. 10, appears to have weathered 2020 decently, if you ask Daryl Lee, who globally runs Mediabrands, the media network that houses UM and Initiative as well as business units Reprise,...
by jim cooper | Jan 25, 2021 | Media, mediabuyingbriefing, plusbriefing
The agency holding companies have chosen divergent paths over how to leverage and incorporate data, which in the last five or so years has muscled its way to the forefront of most media decisions. Publicis and IPG landed firmly in the acquisition camp; better to buy a...
by jim cooper | Jan 25, 2021 | Media, mediabuyingbriefing, plusbriefing
The agency holding companies have chosen divergent paths over how to leverage and incorporate data, which in the last five or so years has muscled its way to the forefront of most media decisions. Publicis and IPG landed firmly in the acquisition camp; better to buy a...
