by Michael Bürgi | Jun 27, 2022 | Digiday, Media, mediabuyingbriefing, plusbriefing, Vevocannes22
The 2022 Cannes Lions Festival of Creativity may look like a boozy celebration of the best creative work done in advertising, but to many of the thousands of attendees this year, it’s a lot more about discussing the opportunities and travails of the media business....
by Michael Bürgi | Jun 20, 2022 | Digiday, Media, mediabuyingbriefing, plusbriefing
You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. As the media world tries to get its proverbial arms around a vastly changed marketplace — one in which a full-on...
by Michael Bürgi | Jun 11, 2022 | Digiday, Media, mediabuyingbriefing, plusbriefing
The $20-billion (give or take a few billion dollars) TV upfront marketplace quietly registered a significant portion of business in the last several days, in an orderly fashion that represents a 180-degree turnaround from last year’s chaotic market. And it’s largely...
by Michael Bürgi | Jun 6, 2022 | Digiday, Media, mediabuyingbriefing, plusbriefing
Late last week, a coalition of governmental organizations, academics and private sector companies banded together at an environmental conference to form the Coalition for Digital Environmental Sustainability (CODES), to engender a “green revolution,” as its...
by Michael Bürgi | May 30, 2022 | Digiday, Media, mediabuyingbriefing, plusbriefing
Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. And though the number of obstacles to the growing cannabis...
by Michael Bürgi | May 23, 2022 | Media, mediabuyingbriefing, viacomupfronts
Thanks to Paramount Advertising for sponsoring Digiday’s upfront week coverage and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers. The annual cavalcade of upfront presentations by the dwindling...
