by Michael Bürgi | Jun 21, 2021 | Media, mediabuyingbriefing
With last week’s news that Juneteenth, the anniversary of slavery’s end in the U.S. in 1865, had officially become a federal holiday last week, the agency holding companies all gave their employees the day off (as did Digiday Media). But what bigger-picture progress...
by Michael Bürgi | Jun 14, 2021 | mediabuyingbriefing, Online Marketing, plusbriefing
It’s almost trite at this point to note the decade-worth of digital and e-commerce transformation that’s enveloped the marketing world over the last 16 months since the pandemic started. Within that transformation, time spent in virtual video game environments has...
by Michael Bürgi | Jun 7, 2021 | Media, mediabuyingbriefing
The annual $20-billion dance between media agencies, on behalf of their clients, and the TV networks to negotiate huge packages of ad inventory purchased in advance of the upcoming programming year more often than not plays out to the tune of a solid rock ballad. This...
by Michael Bürgi | May 31, 2021 | mediabuyingbriefing, Online Marketing
Moving within WPP’s GroupM from CEO of Wavemaker U.S. to CEO of Mindshare North America just last month, Amanda Richman is playing on a larger stage. With clients including Unilever, General Mills, Volvo and Kimberly-Clark, Richman is squarely focused on new ways to...
by Michael Bürgi | May 24, 2021 | mediabuyingbriefing, Online Marketing, plusbriefing
For better or worse, out-of-home (OOH) media has always been an outlier of sorts relative to TV or digital, from both a buyer and seller perspective. It was largely seen as a local medium, and approached for its locational value rather than quality of audience....
by Michael Bürgi | May 17, 2021 | mediabuyingbriefing, Online Marketing, plusbriefing
Omnicom Media Group, Digiday has learned, has launched OMG Signal, a newly formed consumer panel of approximately 2 million Americans it can access at any time (who have opted in under new privacy-compliant language) via online survey, to enhance the company’s Omni...
