by Kayleigh Barber | Jul 29, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how publishers are starting to create series and new business franchises around student-aged athletes in both high school and college, now that the NCAA is allowing these players to monetize themselves in name, image, and likeness...
by Tim Peterson | Jul 22, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic...
by Tim Peterson | Jul 22, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic...
by Tim Peterson | Jul 15, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, senior reporter Kayleigh Barber talks with publishers about the status of their plans to return to in-person events and how the virtual versions will remain in the mix. Welcome backRising COVID cases cloud office return plans3 questions...
by Tim Peterson | Jul 8, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye talks with publishers about what Google extending the third-party cookie’s expiration date means for their advertising businesses. Google’s postponement: reprieve or predicament?A...
by Tim Peterson | Jul 1, 2021 | Media, mediabriefing, plusbriefing
This week’s Media Briefing looks back at how the first half of 2021 has shaken out for the media industry and what that portends for the rest of the year. The year (so far) in mediaThe crossroads of antitrust and data privacyPublishers’ platform investment...
