by Tim Peterson | Apr 15, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, media executives share their podcast promotion and programming strategies. Publishers push for podcast playsBurner emails could render email-based identity tech uselessMedia company communityDraftKing’s media ambitions, The Wall Street...
by Tim Peterson | Apr 8, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye digs into how publishers are pushing back against the identity tech providers that are trying to access their first-party data. Publisher pressure on identity tech providersDigital media’s...
by Tim Peterson | Apr 1, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, senior reporter Kayleigh Barber digs into how publishers like Bleacher Report, Quartz and Time are minting their own NFTs and how likely the digital collectibles are to become a legitimate revenue stream. A guide to publishers’ NFT...
by Tim Peterson | Mar 25, 2021 | Media, mediabriefing, plusbriefing
The Media Briefing this week looks at how publishers are adopting dynamic paywalls to acquire more subscribers and amass more first-party data as they prepare for life after the demise of the third-party cookie. The progression of publishers’ paywallsRevenue safety...
by Tim Peterson | Mar 18, 2021 | Media, mediabriefing, plusbriefing
The Media Briefing this week looks at Facebook’s latest efforts to get publisher and individual writers to post their content directly to its platform. Facebook’s direct publishing pitchMedia companies’ latest office return plans3 Questions with Quartz’s Zach...
by Tim Peterson | Mar 11, 2021 | Media, mediabriefing, plusbriefing
The Media Briefing this week looks at what the lasting impact of the pandemic this past year has been on the media industry (spoiler: it may be smaller than you expect). The year media business changed — then didn’tThe pandemic’s impact on the local news business3...
