by Max Willens | Jul 28, 2021 | Media, subscriptions
LinkedIn would like to broaden the base of people shelling out money for its premium membership, and it’s hoping that access to paywalled content from premium publishers will help. The Microsoft-owned social network quietly launched a pilot program last month called...
by Kate Kaye | Jul 27, 2021 | CCPA, Data Regulation, Media
“Why would I care about cookies?”The question was one privacy lawyer Odia Kagan heard from a client back before January 2020 when California’s privacy law went into effect, and companies engaged in cookie tracking thought there might be more wiggle room with the law....
by Kayleigh Barber | Jul 27, 2021 | Content & Commerce, Media, podcasts
Yahoo is on a mission to drive brand affinity across its portfolio by turning casual readers into fanatics who are willing to spend money with the media company. That strategy has led the company to experiment with new mediums and types of content, as well as new...
by Sara Guaglione | Jul 27, 2021 | Media, Modern Newsroom
As the modern-day workforce weighs returning to in-person offices, The Financial Times is re-committing to a U.S. expansion. The UK-based publisher is opening new bureaus in Houston and Hollywood, part of the company’s plans to reach more readers in the U.S. by...
by Max Willens | Jul 26, 2021 | Data Regulation, Media, plusresearch
Both brands and media companies are in the early innings of preparing for immense changes in how they approach the privacy of their site visitors. But in most of the U.S., it’s barely apparent that the game has started, according to new Digiday Research. Just a...
by Michael Bürgi | Jul 26, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
The concept of barter has been around since the dawn of time: you give me something I need in exchange for giving you something you need. At its most fundamental, that’s what barter agencies do, except they are the middle-men (and -women) in the transaction between...
