by Lucinda Southern | Dec 6, 2019 | Media
U.K. agencies are eyeing Reddit with more interest, just as it is pitching the community elements of its platform and ad products. Never mind that to date it lacks a British office. But industry observers expect this to soon change: Reddit recently told one agency...
by Kayleigh Barber | Dec 6, 2019 | Media
The holiday pop-up has been a recent favorite for publishers, serving as a way to combine commerce and sponsorship revenues. But this year, several publishers aren’t keeping up the tradition. The Strategist, Domino and Thrillist all previously operated temporary...
by Rezwana Manjur | Dec 6, 2019 | Agencies, Media, youtube
According to YouTube, one of the most watched creator videos in Singapore this year was the proposal between Singapore’s top YouTuber, Jianhao Tan (>4.9M subscribers) and his wife Debbie that got the audience in happy tears. This was closely followed by Millennials...
by Lara O'Reilly | Dec 5, 2019 | Media
While it might feel like ad tech has been in a perpetual “winter is coming” state of anxiety for some time, there are still pockets of interest for companies offering specific services. In-app advertising is one such growing area attracting outside investment. The...
by Kayleigh Barber | Dec 5, 2019 | Media
The Washington Post is using the old journalism maxim “show, don’t tell” in a new ad campaign for AT&T to hype the coming deployment of 5G technology. AT&T outfitted The Post’s newsroom with 5G technology to test out the tools within its daily operations. So far, the...
by Max Willens | Dec 4, 2019 | Media
With more news organizations soliciting donations from their readers, a growing number of them used Giving Tuesday as a peg for their end-of-year appeals. On Tuesday, the Guardian U.S. published an op-ed by Rebecca Solnit, “Why I’m Supporting the Guardian This Giving...
