by Jessica Davies | Jan 15, 2019 | Media, UK
For subscriptions publishers like the Financial Times, cultivating regular reading habits with younger generations is essential to securing future paid customers. That’s why the publisher has established a long-term program to get school kids and teachers regularly...
by Lucinda Southern | Jan 15, 2019 | Media, UK
Ad blocking, which caused mild hysteria in 2016, no longer grabs as many headlines but is still a substantial threat on a publisher’s bottom line, encouraging companies to diversify revenue sources and collaborate across the industry. Multiple studies show the growth...
by Sahil Patel | Jan 15, 2019 | Media
Video programmers that are going direct to consumer by launching streaming apps are grappling with third-party distributors that have access to huge audiences, but offer very little in the way of audience data. Today, video app programmers have a growing number of...
by Max Willens | Jan 14, 2019 | Media
Ray Soto, the director of emerging technology at USA Today, has big plans when it comes to augmented reality. Last year, Soto, along with three colleagues in the emerging technology department and a rotating cast of reporters and designers, created four AR projects,...
by Kerry Flynn | Jan 14, 2019 | Media
Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers — partially because Facebook Stories is easy to implement and does not require extra resources beyond what those publishers are already making for Instagram Stories. Essence’s...
by Mark Weiss | Jan 14, 2019 | Media, plusresearch
Shifting to first-price auctions and employing header-bidding is helping publishers significantly boost their yield and revenue from programmatic selling, according to Digiday research. In a survey of over 100 publishers who sell advertising programmatically,...
