by Nadia Cameron | Oct 26, 2020 | IPSOS, market research, Media
Just under nine out of 10 Australian adults are checking the news they read comes from trustworthy news sources and the majority of us think we’re good at spotting fake news, a new survey has found.
by Seb Joseph | Oct 23, 2020 | ANA2020, Media
People are campaigning against racism everywhere, and marketers are very eager to let them know that they are on, well, some kind of campaign too. Often these are fuzzy, tepid commitments unlikely to achieve much beyond a few headlines and the odd like. But now a few...
by Kayleigh Barber | Oct 23, 2020 | Media
One of the only redeeming qualities of virtual events in an otherwise bruised and abused industry that relies on its events business is the immense amount of scale that they can offer— for both publishers and their advertising clients. But beyond opening doors into...
by Max Willens | Oct 23, 2020 | Media
To badly paraphrase Jeff Goldblum’s character in “Jurassic Park,” Dr. Ian Malcolm — ads find a way. Over the past few months, ads have begun creeping into the pages of newsletters hosted by the subscription-focused platform Substack. Last month, the non-alcoholic beer...
by Max Willens | Oct 22, 2020 | Media, plusresearch
If you work at a publisher you probably don’t get any time off to vote in the 2020 elections — but a majority of agency employees do. A survey of 198 professionals working at publishers, agencies and brands found that more than half of agency respondents, and nearly...
by Lara O'Reilly | Oct 22, 2020 | Media
Google on Wednesday published to GitHub results of experiments it has been running to test how Chrome’s Federated Learning of Cohorts (FLoC) proposal could work in practice to allow interest-based advertising to function in a more privacy conscious way and without the...
