by Kayleigh Barber | Jan 18, 2022 | Media, Publishing on the Blockchain, wtf
A slew of new buzzwords were inducted into the media industry dictionary last year, including “the blockchain”, “NFTs”, and “metaverse.” All of which made room for another term: the all-encompassing “Web3,” which is the latest label to describe this next era of the...
by Sara Guaglione | Jan 18, 2022 | Masters of Uncertainty, mastersofuncertainty, Media, Publishing in the Platform Era
This story is part of Digiday’s Masters of Uncertainty series, a look at people and companies at the center of media’s defining storylines. Find the rest here. Recurrent Ventures is starting 2022 in the middle of its coming out party. The operating business for the...
by Kayleigh Barber | Jan 18, 2022 | Content & Commerce, Media, podcasts
Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerce-driven media company that sold for $323 million to Graham Holdings last June. Much of that transition was done at the...
by Michael Bürgi | Jan 17, 2022 | Digiday, Media, mediabuyingbriefing, plusbriefing
For the better part of three years, European-based media agency Mediaplus has quietly operated in the U.S., forming partnerships where appropriate and working with clients it serves in other parts of the world, including BMW, Siemens and Sony Music. But a recent...
by Max Willens | Jan 17, 2022 | Life Beyond the Cookie, Media
Insider got a comparatively early start on its plans to get more out of its first-party data. It spent 2021 getting advertisers comfortable with Saga, the data platform they’ve built for that expressed purpose. So while many publishers spent 2020 trying to get their...
by Sara Guaglione | Jan 14, 2022 | Media, The Confessions
Some publishers had planned to bring employees back into office buildings this month — but those plans went out the window as omicron spread like wildfire in the U.S., hitting a record of over 700,000 new COVID-19 cases a day. Hearst was one of the few big media...
