by Seb Joseph | Aug 7, 2020 | Media
With just 6% of the 4,000 people it employs in the U.S. identifying as black, Havas’ hasn’t done enough to spread racial diversity across the group. But the company has vowed to change — starting with a plan to ensure the non-white employees in the U.S. get more...
by Kayleigh Barber | Aug 7, 2020 | Media
Prime Day has become, for many brands, a significant manufactured shopping holiday, on par with the sales seen during the holiday season. The 2019 Prime Day, for example, surpassed the 2018 Black Friday and Cyber Monday combine in total sales on Amazon, with more than...
by Seb Joseph | Aug 7, 2020 | Media, Online Marketing
As traditional agency holding groups flounder, their smaller rivals can’t stop growing — even during a pandemic-induced downturn. So much so that those businesses are on an acquisition trail unburdened by the culture damage of having to trim headcount like WPP and...
by Lara O'Reilly | Aug 6, 2020 | Media
Instagram has announced its TikTok competitor Reels is launching in the U.S. and 50 other markets this week. The feature, which sits in the app’s Explore section, currently carries no advertising — a deliberate strategy, experts say, for Instagram to cultivate new...
by Seb Joseph | Aug 6, 2020 | Media, Online Marketing
Just when advertisers were starting to take notice of TikTok, along comes a geopolitical crisis to make them think twice about it. Unfortunately, as the app’s popularity among a wider group of users has grown, media budgets have plummeted, particularly for mid- and...
by Tim Peterson | Aug 6, 2020 | Media
After a tough second quarter for their advertising businesses, media companies expect to see revenue rebound in the third quarter, helped by an influx of political ad dollars ahead of this year’s U.S. presidential election in November. “Political is helping. There’s a...
