by Kayleigh Barber | Feb 23, 2021 | Media, podcasts
The ways in which publishers solved their 2020 problems vary, but Bustle Digital Group’s approach included reestablishing longterm relationships with advertisers in a variety of categories and leaning on retail partners like Amazon to bring in incremental commerce...
by Kayleigh Barber | Feb 23, 2021 | Media
In theory, affiliate commerce is easy money. All a publisher has to do is drop a link to a product into a piece of relevant content and wait for an interested consumer to come along and bite. Any sales lead to a small commission for the publisher without them having...
by Seb Joseph | Feb 22, 2021 | Media, Online Marketing
Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. Every social network with big ambitions has their own take on influencers and the audio app is no different. In fact, Clubhouse is grooming more than 40...
by Sara Guaglione | Feb 22, 2021 | Media
In combining their local print and digital advertising networks, Gannett and McClatchy aim to compete with the likes of Amazon, Facebook and Google for national advertisers’ dollars. Implausible as that may sound, agency executives see reason to believe the U.S.’s two...
by Kate Kaye | Feb 22, 2021 | Media
More than a year after the California Consumer Privacy Act took effect, publishers and programmatic ad sellers are still split on how they are required to comply with California’s privacy law. Some like The New York Times have taken a strict interpretation, adopting a...
by jim cooper | Feb 22, 2021 | Media, mediabuyingbriefing
Kamran Asghar, co-founder and CEO of 20-year-old independent media shop Crossmedia, makes no secret of his disdain for holding-company agency structure, and how the unbundling of media from creative agencies led to all manner of bad behavior that’s only gotten cleaned...
