by Tim Peterson | Aug 21, 2019 | Media
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. Many publishers have moved from one-off videos to episodic shows on platforms like YouTube,...
by Max Willens | Aug 21, 2019 | Media
To stay relevant in a youth-obsessed culture like sports, it helps to stay close to young, up-and-coming talent. Slam Magazine has discovered that live events, which can be mined for Instagram-optimized video content, are a great way to do that. This past weekend, the...
by Max Willens | Aug 20, 2019 | Media
Facebook famously got rid of its “trending topics” editorial team back in 2018. Now, it’s again hiring editors — just don’t expect “trending 2.0.” On Tuesday, the platform announced plans to hire what it is describing as a “small team” of veteran journalists – likely...
by Shareen Pathak | Aug 20, 2019 | Media
Politics has always been likened to sports: Elections are “horse races,” policy squabbles are “inside baseball,” and debates feature “knockout” performances and “home runs.” While political rhetoric is happy to draw from sports for the most apt analogies, new data...
by Jessica Davies | Aug 19, 2019 | Media, UK, wtf
Publishers have long been working on ways to understand more about their readers, changing them from anonymous traffic to identifiable, logged-in readers. For subscriptions publishers, this is old hat, but over the last few years, free-registration and logged-in...
by Lucinda Southern | Aug 19, 2019 | dpseoct19, Media, UK
Publishers growing their content studios in the last few years have had to hone their work processes and margins to keep it economically viable. But, among other sticking points, the landscape is getting more competitive, compressing win rates and renewal rates, while...
