by Max Willens | Nov 13, 2018 | Media
New York Magazine was one of the first publishers to succeed at building separate digital identities for its verticals, including Vulture and The Cut. Its new digital subscription product, and the dynamic paywall that guards it, is designed to remind readers that...
by Lucinda Southern | Nov 13, 2018 | Media, UK
Snapchat is facing growth challenges in its home market, but it still has pockets of strong growth across the globe. Take Norway, where two-thirds of the population has a profile. Now, Snapchat is choosing the country of 5 million to roll out Snapchat Shows several...
by Tim Peterson | Nov 13, 2018 | Media
Today’s TV market belongs neither to the networks and streaming services buying shows nor the production studios and other companies selling shows. The competition has heightened on both sides, leading show buyers to look for safe bets to put on their properties and...
by Jessica Davies | Nov 12, 2018 | Media, UK
For the Financial Times, audio is proving an effective way to attract young audiences. So much so, that in the last three months the publisher has ramped up its marketing of subscriptions to its podcast audiences, 60 percent of which are aged between 22 and 37 years...
by Lucia Moses | Nov 12, 2018 | Media
When Troy Young took over as president of Hearst Magazines in July, one of his to-do list items was looking at ways to streamline its magazine operations and integrate several of the previously separated print and digital teams. To that end, the company is...
by Tim Peterson | Nov 12, 2018 | dvmsnov18, Media, plusgeneral
In the third quarter of 2018, TV networks, including Turner, NBCUniversal and Discovery, continued to see their advertising revenues grow despite their shrinking linear TV audiences. The trend may seem counterintuitive but indicates how TV networks have managed, thus...
