by Kayleigh Barber | May 7, 2021 | Media
“Help! I’m curious about advice columns but I don’t know if they help with engagement or my bottom line!” Slate, which launched its first advice column, Dear Prudence, in 1997, has seen notable traffic around advice — and noticed positive upticks in its business’...
by Jessica Davies | May 6, 2021 | Media
Christine Wetzler has experienced pregnancy discrimination numerous times in different workplaces, with devastating consequences. As founder and president of Pietryla PR and Marketing, with offices in Chicago and London, she has created a policy of unlimited, discreet...
by Tim Peterson | May 6, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, senior reporter Kayleigh Barber looks at the growing issue of burnout at media companies and how it extends beyond those working inside newsrooms to also affect business-side employees and even journalism school students. The media...
by Kate Kaye | May 6, 2021 | Media
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands. But despite CEO Hans Vestberg’s eventual disinterest in holding onto the legacy properties...
by Michael Bürgi | May 6, 2021 | Media, media buying
It’s rare to find a media agency CEO with both selling and buying in their background. Catherine Sullivan, CEO of PHD U.S., spent more than 25 years in ad sales for both Disney/ABC and NBC before switching to the buyer side in 2016 as Omnicom Media Group’s president...
by Kayleigh Barber | May 5, 2021 | Media
Hearst is anchoring its new educational franchise, Design U, to four of its luxury and design titles — Elle Decor, House Beautiful, Town & Country and Veranda — as a way to quadruple audiences and subsequently increase sponsorship potential. Design U is debuting as a...
