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Sports publishers continue to grapple with politics

Politics has always been likened to sports: Elections are “horse races,” policy squabbles are “inside baseball,” and debates feature “knockout” performances and “home runs.” While political rhetoric is happy to draw from sports for the most apt analogies, new data...

WTF is authenticated consent?

Publishers have long been working on ways to understand more about their readers, changing them from anonymous traffic to identifiable, logged-in readers. For subscriptions publishers, this is old hat, but over the last few years, free-registration and logged-in...