Facebook has announced it’s tightening its rules around hurtful content as more brands boycott the platform. Facebook COO, Sheryl Sandberg, shared the platform’s renewed efforts from its second civil rights audit.
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
Getting more Australians to access equity in their homes and lift the reverse mortgage category from a last resort to proactive retirement funding option has seen Household Capital launch its first brand campaign.
Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media...
Challenges remain for content providers, marketers, advertisers, and media, according to the Deloitte Annual Media Consumer Survey, as consumer attention spans wane, trust is eroded, and content choice increases. ?
The marketing and media industry is too heavily skewed towards data, efficiency and short terminism in this mid-digital age where consumers are confused and neither brand nor media is benefiting as a result, Zenith Media’s head of innovation, Tom Goodwin, claims.