Although group digital revenue for the first half of 2019 declined marginally by 3% against the corresponding period, Media Prima said it remained "a strong player" in the digital realm.
Citrine One's study also listed AirAsia as having "commendable performance" in the area of crisis communications.
Its digital segment also saw a dip in revenue to RM17.4 million this year, as a result of slower growth from digital advertising and digital marketing early in the year.
The partnership will offer easy access for consumers and open greater content monetisation opportunities for Media Prima through iflixFREE.
Meanwhile, Media Prima also appointed editor-in-chief Yushaimi Maulud Yahaya as NSTP’s COO effective 1 April.
This comes after TV3 is said to be retrenching more than 100 employees, media reported.