by Nadia Cameron | Sep 17, 2020 | adobe, cookies, data management platform (DMP), data-driven marketing, media companies, Nine
Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.
by Rosalyn Page | Sep 14, 2020 | adtech, authentication, cookies, LiveRamp, media companies, privacy, programmatic advertising, Seven West Media
LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.
by Rosalyn Page | Sep 2, 2020 | Australian Competition and Consumer Commission (ACCC), digital advertising, digital platforms, digital platforms inquiry, Facebook, Google, media companies, news media
Google and Facebook have hit back with public campaigns warning of the dire consequences of a news payments regime proposed by the Australian Competition and Consumer Commission (ACCC).
by Nadia Cameron | Aug 31, 2020 | media companies, Nova, oOh! Media, out-of-home advertising
OOh!media is set to have a new managing director and chief executive officer from early 2021 after the out-of-home provider announced a successor to well-known founder, Brendan Cook.
by Nadia Cameron | Aug 31, 2020 | media companies, Nova, oOh! Media, out-of-home advertising
OOh!media is set to have a new managing director and chief executive officer from early 2021 after the out-of-home provider announced a successor to well-known founder, Brendan Cook.
by Nadia Cameron | Aug 25, 2020 | Advertising, COVID-19, Financial results, media companies, oOH!media, Seven West Media Group, Southern Cross Media Group
The significant impact of COVID-19 on advertising spend in the last six months has proven apparent as media companies from across channels report their full-year and half-yearly results.
