by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 11, 2021 | Advertising, media companies, SMI
The SMI is claiming Australia’s “dark days” of media spending decline are over with 8.3 per cent year-on-year gains recorded in November 2020.
by Nadia Cameron | Dec 18, 2020 | digital platforms inquiry, Google, media companies, news media
Google has labelled the News Media Bargaining Code tabled in Australian Parliament earlier this month as “unworkable” until further changes are made to the legislation.
by Nadia Cameron | Dec 9, 2020 | Australian Competition and Consumer Commission (ACCC), digital platforms inquiry, media companies, news media
News of the Federal Government tabling the ACCC’s news media bargaining code of conduct bill this week in Parliament has been welcomed by several Australian news media organisations even as questions about the ongoing power of digital platform providers continue.
by Nadia Cameron | Dec 2, 2020 | CMO role, marketing careers, media companies, Nine
Nine has brought on Visit Victoria’s former general manager of marketing as one of two leadership appointments across its newly launched Powered Enterprise business.
