by Christine Powis | Jul 23, 2021 | addressable advertising, addressable TV, Advertising, data-driven marketing, Media, media companies, Olympic Games, Seven West Media Group, tokyo 2020, VOZ
Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking. To advertisers, it will be unprecedented. And to the athletes, the culmination of hard work against the most difficult of olds.
by Nadia Cameron | Jul 5, 2021 | Advertising, digital marketing, media companies, SMI
It’s been another month of strong advertising gains, with SMI reporting total Australian ad spend for the month of May soaring over 70 per cent year-on-year and exceeding pre-Covid results for the first time since the crisis began.
by Nadia Cameron | May 24, 2021 | digital advertising, digital marketing, GroupM, Integral Ad Science, market research, media companies, streaming television, TV advertising
Four in five connected TV viewers are comfortable with some of their data being shared with advertisers and half are ok with brands knowing what shows they’re watching regularly, a new report claims.The findings come as a fresh study by GroupM into brands and media...
by Nadia Cameron | May 20, 2021 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Facebook, media companies, regulatory compliance
The Australian Association of National Advertisers (AANA) has welcomed Facebook’s decision to help fund advertising’s self-regulation process, noting it as an important milestone for the industry.
by Nadia Cameron | May 20, 2021 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Facebook, media companies, regulatory compliance
The Australian Association of National Advertisers (AANA) has welcomed Facebook’s decision to help fund advertising’s self-regulation process, noting it as an important milestone for the industry.
by Rosalyn Page | May 10, 2021 | CMO role, marketing careers, marketing leadership, media companies, QMS Media
?QMS Media CMO, Sara Lappage, has been promoted to chief operating officer-customer at the outdoor media business.
