by Nadia Cameron | Apr 16, 2021 | Australian Competition and Consumer Commission (ACCC), consumer engagement, consumer privacy, consumer protection, Federal Court of Australia, Google, location data, media companies, mobile devices, Mobile Marketing, privacy
Australia’s Competition and Consumer Commission (ACCC) is claiming a world-first after the Federal Court found Google guilty of misleading consumers about how personal location data collected across Android devices was captured and used.
by Nadia Cameron | Apr 16, 2021 | digital advertising, Digital Out of Home, JCDecaux, media companies, out-of-home advertising, programmatic advertising, QMS Media, Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic...
by Nadia Cameron | Apr 16, 2021 | brand strategy, marketing campaigns, marketing strategy, media companies, Nova, radio network
Nova and smoothfm may seem like strange bedfellows, but the two represent distinctive, complementary approaches to a growing desire for radio stations to be upbeat and provide both a mix of contemporary and nostalgic tunes for listeners.
by Rosalyn Page | Mar 2, 2021 | Financial results, media companies, Nine Entertainment, oOH!media, Southern Cross Austereo
ASX-listed media company results show ad spend is recovering faster than expected, but it’s not uniform. In line with easing lockdowns and digital-first consumer behaviour, but continuing travel restrictions, ?some areas of ad spend are recovering better than others.
by Nadia Cameron | Feb 25, 2021 | digital platforms, digital platforms inquiry, Facebook, Google, media companies, news media
Australia’s News Media and Digital Platforms Bargaining Code has officially passed through the Senate a day after the Government confirmed last-minute amendments made as part of the Morrison Government’s negotiations with Facebook over the past week.
by Nadia Cameron | Feb 23, 2021 | Facebook, media companies, news media
Days after flicking the off switch on Australian news content across its platform, Facebook will reinstate such content in coming days following Federal Government amendments to the News Media Bargaining Code.
