by Nadia Cameron | Sep 11, 2019 | data-driven marketing, digital advertising, foxtel, media companies, on-demand tv, PAY-tv
A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly...
by Nadia Cameron | Sep 11, 2019 | data-driven marketing, digital advertising, foxtel, media companies, on-demand tv, PAY-tv
A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly...
by Vanessa Mitchell | Sep 9, 2019 | Fairfax, marketing strategy, media companies, news corp, The Economist
In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist could teach the Fairfaxes and NewsCorps a thing or two about how to attract, and retain, readers.
by Nadia Cameron | Aug 20, 2019 | Financial results, media companies, Seven West Media Group
Seven West Media has blamed softer advertising market conditions for a net loss of $444.4 million in full-year to 30 June 2019.
by Nadia Cameron | Aug 19, 2019 | customer engagement, customer loyalty programs, media companies, Vogue
Vogue Australia has taken the wrappers off what it’s claiming is a category-first loyalty program providing members with a host of personalised discounts, exclusive offers and access.
by Rosalyn Page | Aug 12, 2019 | Fairfax Media, Macquarie Media, Media, media companies, Mergers and acquisitions, Nine
Nine is making an offer to acquire the remaining 45.5 per cent stake in Macquarie Media, which it gained through the Fairfax Media merger in late 2018, at a cost of $113.9 million.
