by Michael Bürgi | May 6, 2021 | Media, media buying
It’s rare to find a media agency CEO with both selling and buying in their background. Catherine Sullivan, CEO of PHD U.S., spent more than 25 years in ad sales for both Disney/ABC and NBC before switching to the buyer side in 2016 as Omnicom Media Group’s president...
by Nadia Cameron | Jun 11, 2020 | Audience Group, data-driven marketing, digital advertising, digital marketing, first-party data, media buying, Queensland Ballet
Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.
by Rezwana Manjur | Jun 27, 2019 | Advertising, Agencies, Dheeraj Raina, media agency, media buying, Mindshare, Sunway Group
Sunway Group is one of Malaysia’s largest conglomerates with 12 business divisions that operate across 50 locations worldwide.
by Farzanah Farveen | Jul 20, 2018 | Agencies, Media agencies, media buying, Ministry of Communications and Information, Whole of government
The pitch has also drawn in unconventional players such as Singapore Press Holdings, Singapore Telecommunications, and Mediacorp.
by Vanessa Mitchell | May 24, 2018 | Accenture Interactive, digital, media buying, programmatic buying
Accenture Interactive has taken a large step into agency territory with the announcement it’s investing in in-housing, media planning, and buying.
