by Nadia Cameron | Mar 23, 2022 | Advertising, marketing ROI, media buying, ThinkTV, TV advertising
Assisting advertisers with campaign benchmarks that connect through to possible sales outcomes and risk profiles, rather than just optimised media efficiency, is the objective of a new planning tool launched by ThinkTV this week.
by CMO staff | Jan 28, 2022 | Advertising, attention, attention metrics, digital advertising, eye-tracking, media buying, media companies, Seven Network, TV advertising
Just how much attention consumers are exhibiting when watching both TV and BVOD content is the subject of a new major research project kicking off at the Seven Network.
by Nadia Cameron | Oct 13, 2021 | digital advertising, media buying, media companies, programmatic advertising, Seven Network, Seven West Media Group, VOZ
The Seven Network is promising a next generation of targeted and converged audience media buying off the back of a transformation of its media trading platform.
by Christine Powis | Sep 9, 2021 | advertising campaign, Digital Out of Home, DOOH, media buying, Neuroscience, OOH, out-of-home advertising, Outdoor Media Association
Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today.
by Michael Bürgi | May 6, 2021 | Media, media buying
It’s rare to find a media agency CEO with both selling and buying in their background. Catherine Sullivan, CEO of PHD U.S., spent more than 25 years in ad sales for both Disney/ABC and NBC before switching to the buyer side in 2016 as Omnicom Media Group’s president...
by Nadia Cameron | Jun 11, 2020 | Audience Group, data-driven marketing, digital advertising, digital marketing, first-party data, media buying, Queensland Ballet
Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.
