by Nadia Cameron | Oct 13, 2021 | digital advertising, media buying, media companies, programmatic advertising, Seven Network, Seven West Media Group, VOZ
The Seven Network is promising a next generation of targeted and converged audience media buying off the back of a transformation of its media trading platform.
by Christine Powis | Sep 9, 2021 | advertising campaign, Digital Out of Home, DOOH, media buying, Neuroscience, OOH, out-of-home advertising, Outdoor Media Association
Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today.
by Michael Bürgi | May 6, 2021 | Media, media buying
It’s rare to find a media agency CEO with both selling and buying in their background. Catherine Sullivan, CEO of PHD U.S., spent more than 25 years in ad sales for both Disney/ABC and NBC before switching to the buyer side in 2016 as Omnicom Media Group’s president...
by Nadia Cameron | Jun 11, 2020 | Audience Group, data-driven marketing, digital advertising, digital marketing, first-party data, media buying, Queensland Ballet
Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.
by Rezwana Manjur | Jun 27, 2019 | Advertising, Agencies, Dheeraj Raina, media agency, media buying, Mindshare, Sunway Group
Sunway Group is one of Malaysia’s largest conglomerates with 12 business divisions that operate across 50 locations worldwide.
by Farzanah Farveen | Jul 20, 2018 | Agencies, Media agencies, media buying, Ministry of Communications and Information, Whole of government
The pitch has also drawn in unconventional players such as Singapore Press Holdings, Singapore Telecommunications, and Mediacorp.
