It’s rare to find a media agency CEO with both selling and buying in their background. Catherine Sullivan, CEO of PHD U.S., spent more than 25 years in ad sales for both Disney/ABC and NBC before switching to the buyer side in 2016 as Omnicom Media Group’s president...
Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.
Sunway Group is one of Malaysia’s largest conglomerates with 12 business divisions that operate across 50 locations worldwide.
The pitch has also drawn in unconventional players such as Singapore Press Holdings, Singapore Telecommunications, and Mediacorp.
Accenture Interactive has taken a large step into agency territory with the announcement it’s investing in in-housing, media planning, and buying.