Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?
How The Trade Desk went from media agency BFF to frenemy
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history
GroupM confirms layoffs of staffers across N. America, EMEA regions
ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required
Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha