by Rosalyn Page | May 2, 2019 | agile, customer analytics, CX strategy, CX transformation, Medallia, Net Promoter Score, PEXA, voice of customer
PEXA’s mission was a humble one: transform a 150-year-old legal process for property exchanges, enabling them to be completed securely and remotely. The company did this by taking a system entrenched in manual, paper transactions, digitising it and putting it online....
by Vanessa Mitchell | Dec 4, 2018 | Confirmit, customer experience management, Forrester Research, InMoment, MaritzCX, market research, Medallia, Qualtrics
The customer feedback management (CFM) market in the Asia Pacific is growing as more marketers see the technology as vital to transforming customer experience (CX).
by Vanessa Mitchell | Oct 31, 2018 | Clarabridge, Confirmit, customer feedback, cx, Forrester Research, InMoment, MaritzCX, Medallia, NICE Systems, Qualtrics, SMG, verint, VoC programs
?Forrester has released its Forrester Wave: Customer Feedback Management Platforms, Q4 2018 report, detailing the nine providers who are transforming customer feedback management (CFM) and therefore the customer experience (CX).
by Vanessa Mitchell | Jul 12, 2018 | adtech, digital advertising, digital marketing, marketing technology, Marketo, martech, Medallia, MediaMath, OneTrust, Seven West Media, yahoo7
All the latest martech and adtech news this week from Forrester, MediaMath, Marketo, Seven West Media, Partnerize, Yahoo7, Medallia, Exponential, OneTrust and Cedato
by Vanessa Mitchell | Jun 21, 2018 | adobe, CMO role, Customer Experience, customer experience management, Google: Analytics, Medallia, metrics
CMOs looking to implement a customer experience program need to engage with shareholders with the same amount of tangibility as CFOs if they want to ensure CX as a market share growth driver and competitive advantage.
