The collection will be available on eCommerce platforms such as Tokopedia, Shopee and Lazada across Southeast Asia.
Under the partnership, the two companies will co-create products such as games, television series, and comic books featuring Marvel characters. These creations will be developed for users in China and beyond.
The Hollywood actor posted a picture on his Weibo account of himself standing in a suit and sneakers, with a smartphone in hand, standing in front of a sports car.
Marvel-related searches in Hong Kong completely dominated Game of Thrones-related searches, with more than 50,000 searches, outnumbering them by over 20 times.
Marketing understands that it covers the Singapore, Malaysia, Indonesia and Thailand markets.
EVP of marketing Schrene Goh told A+M that the stunt is also part of its marketing campaign with The Walt Disney Company for the upcoming Marvel/Avengers special stamp issue.