by Rosalyn Page | Oct 8, 2020 | AcuityAds, adtech, customer journey mapping, customer technologies, digital marketing, Lytics, marketing technology, martech, RollWorks, SAP, SendinBlue, Tru Optik, UPshow
All the latest martech and adtech news this week from SAP, Tru Optik, Lytics, RollWorks, Sendinblue, UPshow, AcuityAds and Tableau
by Rosalyn Page | Oct 7, 2020 | digital marketing, ecommerce, experimentation, marketing technology, martech, Optimizely, The Iconic
The Iconic has chosen Optimizely as its experimentation platform to help ensure its customer engagement and conversion testing is as impactful as possible while avoiding site performance issues.
by Rosalyn Page | Oct 1, 2020 | adtech, digital marketing, HubSpot, IAS, marketing technology, martech, Oracle, Pega, Salesforce.com, Seismic
All the latest martech and adtech news this week from Sprinklr, Pega, IAS, Oracle, CrossEngage and GPredictive, Salesforce, Seismic and HubSpot
by Nadia Cameron | Sep 28, 2020 | Acoustic, data-driven marketing, IBM, Marketing Cloud, marketing technology, martech
It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable...
by Rosalyn Page | Sep 24, 2020 | adtech, Amobee, Amperity, customer technologies, digital marketing, Digivizer, Eyeota, IAS, Lotame, marketing technology, martech, Medallia, MetaCX, Taboola
All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata
by Rosalyn Page | Sep 17, 2020 | AdColony, adtech, BrandTotal, digital marketing, marketing technology, martech, Qlik, Replicant, Segment, Sprinklr, Toluna
All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr
