by Brad Howarth | Jun 14, 2022 | digital marketing, marketing technology, martech, not for profit, salesforce, Salesforce.com
As a life-long IT professional, Glen Shields always had an interest in marketing. That experience has boded well for him as he has progressed through his career as a data professional, including in his most recent role as the inaugural head of data and analytics for...
by Nadia Cameron | Jun 9, 2022 | ActiveCampaign, adtech, CreativeX, digital advertising, digital marketing, genesys, GumGu, marketing technology, martech, Movable Ink, salesforce, Salesforce.com
All the latest martech and adtech news from Salesforce, Genesys, Movable Ink, CreativeX, ActiveCampaign, Klearly, GumGum and Zitcha.
by Nadia Cameron | Jun 9, 2022 | ActiveCampaign, adtech, CreativeX, digital advertising, digital marketing, genesys, GumGu, marketing technology, martech, Movable Ink, salesforce, Salesforce.com
All the latest martech and adtech news from Salesforce, Genesys, Movable Ink, CreativeX, ActiveCampaign, Klearly, GumGum and Zitcha.
by Nadia Cameron | Jun 3, 2022 | marketing technology, martech, Mergers and acquisitions, Standard Media Index
Standard Media Index (SMI) is getting a new owner and chief after being purchased by private equity firm, GTCR, through its Dreamscape portfolio company backed by martech notables, Scott Knoll, Michael Iantosca and David Hahn.
by Nadia Cameron | Jun 2, 2022 | B2B marketing, digital marketing, Gartner, marketing automation, marketing operations, marketing technology, martech
With fewer than one in three B2B marketing leaders feeling they’ve successfully adopted marketing automation, it’s clear there’s a big gap around how to utilise these platforms more effectively.
by Nadia Cameron | Jun 2, 2022 | adtech, Advertising, Airship, Amplitude, CreativeX, digital advertising, digital marketing, Digital Out of Home, Integral Ad Science, Lexer, marketing technology, martech, programmatic advertising, PubMatic
All the latest martech and adtech news from CreativeX, Amplitude, IAS, PubMatic, Idiomatic, Broadsign, Lexer and Airship.