by Nadia Cameron | Jan 20, 2022 | adtech, Alida, Databricks, digital advertising, digital marketing, Highspot, marketing technology, martech, mParticle, Placer.ai, Unbounce, Upwave
All the latest martech and adtech news from mParticle, Placer.ai, Unbounce, Highspot, Databricks, Alida, Upwave and Daasity.
by Nadia Cameron | Jan 19, 2022 | adtech, data warehousing, digital advertising, marketing technology, martech, Mergers and acquisitions, metaverse, programmatic advertising, S4Capital
Sir Martin Sorrell’s S4Capital enterprise is kicking off a US$150 million fund to invest in early-stage tech players with their sights on the marketing and advertising industries.
by Nadia Cameron | Jan 13, 2022 | ActiveCampaign, adtech, AskNicely, Blueconic, digital advertising, digital marketing, Gainsight, Lotame, marketing automation, marketing technology, martech, Nosto, Tapjoy, Vision6
All the latest martech and adtech news from Vision6, ironSource, Tapjoy, BlueConic, Nosto, Lotame, Gainsight, AskNicely and ActiveCampaign.
by Nadia Cameron | Jan 6, 2022 | adtech, contextual advertising, Dialpad, digital advertising, GumGum, marketing technology, martech, Mergers and acquisitions, Microsoft, Optimizely, programmatic advertising, ROKT, xandr
All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel.
by Brad Howarth | Dec 21, 2021 | crm, customer technology, marketing technology, martech, sugarCRM
The creators of sales and marketing software have a long history of promising to make life easier for users, accompanied by a patchy track record when it comes to delivering on that promise.
by Nadia Cameron | Dec 16, 2021 | adtech, crm, customer data platforms, data-driven marketing, digital advertising, digital marketing, ecommerce, first-party data, marketing technology, martech, predictions, predictions 2022, Salesforce.com, sugarCRM, zoho
It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement...
