by Vanessa Mitchell | Jul 18, 2019 | adobe, adtech, avanade, Bowfin, clarus, Emarsys, Flybits, HubSpot, ignitionone, IRI, martech, Microsoft, Near, OneTrust, Rightpoint, True Influence, verint
All the latest martech and adtech news this week from Near, Adobe, Avanade, Emarsys, IRI, Rightpoint, Bowfin, IgnitionOne, Clarus, True Influence, OneTrust, HubSpot, Verint, Microsoft, Flybits, and more.
by Nadia Cameron | Jul 16, 2019 | digital marketing, IBM Acoustic, marketing technology, martech, Mergers and acquisitions
The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.
by Nadia Cameron | Jul 10, 2019 | Advertising, customer data platforms, customer engagement, Gartner, marketing technology, martech, personalisation
Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.
by Vanessa Mitchell and Nadia Cameron | Jul 10, 2019 | Connections 2019, customer data platforms, customer engagement, data management platform (DMP), data-driven marketing, marketing technology, martech, salesforce
Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.
by Rosalyn Page | Jul 8, 2019 | agency relationships, customer inteligence, data-driven marketing, IPG Mediabrands, location intelligence, marketing technology, martech, Pitney Bowes
If a picture paints a thousand words, then location visualisation paints a thousand insights.
by Nadia Cameron | Jul 3, 2019 | ABM, account-based marketing, B2B marketing, digital marketing, Engagio, FullStory, marketign technology, marketing automation, martech
Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent.
