All the latest martech and adtech news this week from Near, Adobe, Avanade, Emarsys, IRI, Rightpoint, Bowfin, IgnitionOne, Clarus, True Influence, OneTrust, HubSpot, Verint, Microsoft, Flybits, and more.
The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.
Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.
Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.
If a picture paints a thousand words, then location visualisation paints a thousand insights.
Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent.