Martech acquisition has grown 22 per cent last year, according to a global report, to be worth more than US$121 billion. However, there are concerns the concentration on data is coming at the expense of creativity.
All the latest martech and adtech news this week from Oracle, Mood Media, Criteo, Emarsys, MiQ, Engagio, Oracle, Demandbase, Taboola, Outbrain, Campaign Monitor, Wrike and Purple Square.
It’s a problem most marketing teams now face: How to make real-time engagement a reality and personalised? This past year, Travel Money Group has been doing something about it, and chalked up a 12 per cent lift in email sales as a result.
All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence
Today’s marketing teams are filled with specialists in fields such as data analytics or the use of specific tools, and the introduction of artificial intelligence (AI) is threatening to increase the need for dedicated professionals. But perhaps AI might also be the...
All the latest martech and adtech news this week from Clearbit, Lotame, Brightcove, Contentserv, ExoClick, AdRoll, Finteza, Syte, Blis, Digivizer and AdSparc.