by Rosalyn Page | Nov 28, 2019 | adtech, digital marketing, Integral Ad Science, LivePerson, Marin Software, marketing technology, martech, Paypal, Sprinklr, Swiftpage, Tapad
All the latest martech and adtech news this week from Sprinklr, LivePerson, PayPal and Honey, Integral Ad Science and ADmantX, Tapad and Lifesight, Swiftpage, Marin Software, and GroundTruth.
by Rosalyn Page | Nov 21, 2019 | 6sense, adobe, adtech, Airship, Drift, Dynamic Yield, impact, martech, Microsoft, MuleSoft, ntelligenceBank, Talkwalker
IntelligenceBank releases new dynamic creative templates
by Vanessa Mitchell | Nov 19, 2019 | data strategy, data-driven marketing, marketing strategy, marketing technology, martech, Movember, Movember Foundation, not-for-profits, Oracle, salesforce, The Lumery
?It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year...
by Rosalyn Page | Nov 14, 2019 | Act-On Software, adtech, digital marketing, doubleverify, Longtail UX, marketing technology, martech, Opentext, Percolate, Seismic, Tealium
All the latest martech and adtech news this week from Tealium, Longtail UX, ZMC, OpenText and Carbonite, Seismic and Percolate, Act-On, DoubleVerify and Ad-Juster, and MessageMedia.
by Janice Tan | Nov 11, 2019 | adobe, adtech, Agencies, Bukalapak, Carro, erick, forrester, Linda Hassan, Manisha Seewal, Marcus Chew, Mark Phibbs, martech, NTUC Income, tech
According to Forrester, despite the increase in spend, productivity is said to be dipping and customer experience quality has stalled for the fourth year in a row.
by Janice Tan | Nov 11, 2019 | adobe, adtech, Agencies, Bukalapak, Carro, erick, forrester, Linda Hassan, Manisha Seewal, Marcus Chew, Mark Phibbs, martech, NTUC Income, tech
According to Forrester, despite the increase in spend, productivity is said to be dipping and customer experience quality has stalled for the fourth year in a row.
