by Nadia Cameron | Jun 30, 2022 | Acoustic, adtech, Amazon Web Services (AWS), conversica, customer experience management, Delacon, digital advertising, digital marketing, InMoment, Klaviyo, marketing technology, martech, programmatic advertising, Quantcast, The Trade Desk, Veridooh
All the latest martech and adtech news from AWS, The Trade Desk, Acoustic, Delacon, Quantcast, InMoment, Klaviyo, Conversica and Veridooh.
by Nadia Cameron | Jun 29, 2022 | chief marketing officer, CMO role, marketing leadership, marketing technology, martech, Sinorbis
Former IAB chief, digital and marketing leader and entrepreneur, Vijay Solanki, has joined martech player, Sinorbis, as its first CMO.
by Brad Howarth | Jun 23, 2022 | B2B marketing, Content Marketing, content marketing platforms, Convo Ink, digital marketing, Gartner, marketing technology, martech
There’s no doubt the appetite for content has never been healthier. In 2021, the global content marketing industry was estimated to be worth US$66 billion in revenue, growing to US$76 billion this year. It’s expected to double by 2026 to US$137 billion.
by Nadia Cameron | Jun 23, 2022 | adtech, Criteo, digital advertising, digital marketing, HubSpot, Innovid, marketing technology, martech, Microsoft, PubMatic, salesforce, Salesforce.com, Validity
All the latest martech and adtech news from Salesforce, Microsoft, Criteo, Validity, Innovid, humii, HubSpot and PubMatic.
by Nadia Cameron | Jun 23, 2022 | adtech, Advertising, Criteo, digital advertising, digital marketing, HubSpot, Innovid, marketing technology, martech, Microsoft, PubMatic, salesforce, Salesforce.com, Validity
All the latest martech and adtech news from Salesforce, Microsoft, Criteo, Validity, Innovid, humii, HubSpot and PubMatic.
by Nadia Cameron | Jun 22, 2022 | chief marketing officer, Chief Marketing Officers (CMOs), CMO role, marketing leadership, marketing strategy, martech, state of the CMO
Customer acquisition and growth are the name of the game for Australian marketing leaders this year. And CMOs are looking to utilise their stronger strategic executive standing, bigger marketing budgets, ever-expanding in-house capabilities and brand work to achieve...
