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CMO’s 2019 round-up of mega adtech and martech buys

It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.

3 tech CMOs on what it takes to be a fearless marketing transformation leader

There’s no doubt about it: Marketers are being asked to be change agents within their organisations. And it became apparent at this week’s Adobe Summit that technology marketing leaders have been successfully doing just that.