Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes
Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs
Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space
Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’
Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world
Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
