Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty
Marketing Briefing: As the CMO role continues to change, some organizations turn to a ‘fractional CMO’
Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content
Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing
Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
