Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’
Marketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
Marketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early
Marketing Briefing: Despite more pressure on Q4 this year and the start of ’23, marketers are taking it ‘one month at a time’
Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty
Marketing Briefing: Ad buyers say TikTok’s growth has led to issues with ad reps
