by Kimeko McCoy | May 24, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Brands pushing the envelope on social media isn’t a new concept. But as the social landscape has become more crowded and advertisers look for ways to stand out, it’s a marketing strategy that’s become even more popular in recent years, social media experts say. Social...
by Kristina Monllos | May 17, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Last week, Airbnb unveiled “probably the largest change we’ve made,” per Airbnb’s global head of marketing Hiroki Asai, with a redesign that allows people to search for categories (i.e. surfing or design, etc.) as well as split their stays across multiple homes. The...
by Kristina Monllos | May 10, 2022 | Digiday, marketingbriefing, Online Marketing
As consumer viewing habits are increasingly focused on creators, the revenue plays associated with the trend have taken on considerably more urgency, sophistication and scale. With TikTok’s announcement last week of its new ad product, TikTok Pulse, it’s clear that it...
by Kristina Monllos | May 3, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
In recent months, marketers have seemed to be more and more bullish on the metaverse. Pitches for various metaverse activations — some with in-person extensions — have been consistent as marketers seem to be hoping to garner headlines for simply having brand...
by Kristina Monllos | Apr 26, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Last week, Elon Musk’s bid to buy Twitter seemed unlikely to come to fruition after Twitter’s board reportedly adopted a poison pill following his initial bid. This week, Musk has somehow won over that same board and will buy Twitter for $44 billion or, as New York...
by Kristina Monllos | Apr 19, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
A few months ago, agency staffers were feeling burnout as they were consistently being tapped to pitch new business despite having fewer resources to do so due to the Great Resignation. While that’s still the case for some agency creatives and pitch consultants who...