by Kristina Monllos | Apr 20, 2021 | marketingbriefing, Online Marketing
As vaccine availability and eligibility has ramped up across the country, people who were already planning to get the vaccine will likely do so without much of a nudge from marketers. For the people who are hesitant or less likely to get vaccinated, however, marketers...
by Kristina Monllos | Apr 13, 2021 | Digiday, marketingbriefing, Online Marketing
Last week, the organizers of the Cannes Lions International Festival of Creativity reversed course and announced that the festival would once again be virtual due to the pandemic. Advertising agency execs and chief marketing officers will go yet another year without...
by Kristina Monllos | Apr 6, 2021 | marketingbriefing, Online Marketing
It’s rare for a CMO to stay with a company for more than a few years. Case in point: Marketing leaders spend just 41 months on average in the role, according to 2020 research data from executive recruitment firm Spencer Stuart. That’s why Fernando Machado’s departure...
by Kristina Monllos | Mar 30, 2021 | marketingbriefing, Online Marketing
People don’t like it when their entertainment is interrupted by advertising. That supremely obvious insight is what’s driving marketers to invest in creating content studios — just this week, skincare brand SK-II announced its SK-II Studio — TV shows and docu-series:...
by Kristina Monllos | Mar 23, 2021 | Digiday, marketingbriefing, Online Marketing
Earlier this month, Texas Gov. Greg Abbott lifted the state’s mask mandate, leaving company owners and employees with the difficult task of enforcing masks — should they choose to do so — at their private businesses. Texas is one of several states easing Covid-19...
by Kristina Monllos | Mar 16, 2021 | marketingbriefing, Online Marketing
The post-coronavirus future is growing nearer. Or at least the possibility of a post-virus reality seems attainable, should Americans get the vaccine and continue to follow the necessary safety protocols. Last week, President Joe Biden announced that by May 1 all...
