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Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing

Last week, Airbnb unveiled “probably the largest change we’ve made,” per Airbnb’s global head of marketing Hiroki Asai, with a redesign that allows people to search for categories (i.e. surfing or design, etc.) as well as split their stays across multiple homes. The...

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

As consumer viewing habits are increasingly focused on creators, the revenue plays associated with the trend have taken on considerably more urgency, sophistication and scale. With TikTok’s announcement last week of its new ad product, TikTok Pulse, it’s clear that it...

Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves

A few months ago, agency staffers were feeling burnout as they were consistently being tapped to pitch new business despite having fewer resources to do so due to the Great Resignation. While that’s still the case for some agency creatives and pitch consultants who...