by Kristina Monllos | Oct 26, 2021 | Digiday, marketingbriefing, Online Marketing
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply chain issues means advertising earlier, too. That’s not the only change marketers are making to their holiday plans: they’re are also increasing their...
by Kristina Monllos | Oct 19, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Direct-to-consumer start up Our Place is running ads on Instagram Stories that directly address potential holiday shoppers telling them to buy early to avoid delays or shipping issues that will affect this holiday season. The approach may be a popular one this holiday...
by Kristina Monllos | Oct 12, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Maintaining a popularity that only seemed to rise in the pandemic, marketers are still finding value in their retail media investments. Sabra’s CMO Jason Levine went so far last week as to call retail media its “number one media investment” given its power in...
by Kristina Monllos | Oct 5, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
The global outage of Facebook, Instagram and WhatsApp, which began on Monday shortly before noon EST and lasted until nearly 6pm EST, may become another reason for marketers still reliant on the platform to diversify media spending. While platform outages have...
by Kristina Monllos | Sep 28, 2021 | Coronavirus Fallout, Digiday, marketingbriefing, Online Marketing, plusbriefing
Nostalgia marketing is nothing new — brands, movie studios and fast-food chains, to name a few, have focused on the strategy for years — but a fresh wave of ad campaigns are bringing it back this fall. The move is strategic — showing people a time prior to COVID-19...
by Kristina Monllos | Sep 21, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Last October, Pernod Ricard’s CMO Pam Forbus unveiled a new initiative, #EngageResponsibly, that aimed to curb hate speech online. As Forbus told Digiday then, the initiative, which was backed by the Global Alliance for Responsible Media and the Association of...
