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Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans

Direct-to-consumer start up Our Place is running ads on Instagram Stories that directly address potential holiday shoppers telling them to buy early to avoid delays or shipping issues that will affect this holiday season. The approach may be a popular one this holiday...

Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now

Nostalgia marketing is nothing new — brands, movie studios and fast-food chains, to name a few, have focused on the strategy for years — but a fresh wave of ad campaigns are bringing it back this fall. The move is strategic — showing people a time prior to COVID-19...