by Kristina Monllos | Jul 27, 2021 | Coronavirus Fallout, marketingbriefing, Online Marketing, plusbriefing
The typical global fervor for the Olympics is lacking this year, making it less of a marketing must than in years previous. It makes sense given the environment — we’re still in the midst of a pandemic (now dealing with new variants), athletes have had to drop out...
by Kimeko McCoy | Jul 20, 2021 | Brands in Culture, marketingbriefing, Online Marketing, plusbriefing
Summer is still in full swing. But with the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, marketers have already started to think through ad strategies ahead of this year’s back-to-school season. For the latest...
by Kristina Monllos | Jul 13, 2021 | marketingbriefing, Online Marketing, plusbriefing
This summer, many marketers and agency execs have been aiming to figure out what a return to normal — whatever that means — looks like in practice. Part of getting back to normal for some is getting back to offices, but doing so comes with its own hurdles. To get a...
by Kristina Monllos | Jul 6, 2021 | marketingbriefing, Online Marketing, plusbriefing
The last six months has been a whirlwind for marketers. Dealing with ever-changing consumer sentiment due to the ongoing pandemic has meant adapting messaging on a dime to meet the moment. At the same time, the looming death of the third-party cookie has been more...
by Kristina Monllos | Jun 29, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
In March, President Biden addressed the nation and proposed that celebrating the Fourth of July as normal would be a possibility, should the vaccination goal of 70% hold true. It was a glimmer of hope at a time when what the post-Covid world could look like wasn’t...
by Kristina Monllos | Jun 29, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
In March, President Biden addressed the nation and proposed that celebrating the Fourth of July as normal would be a possibility, should the vaccination goal of 70% hold true. It was a glimmer of hope at a time when what the post-Covid world could look like wasn’t...
