by Seb Joseph | Apr 19, 2021 | Online Marketing
Money can’t buy you creativity on TikTok, but it can buy the reach that gets it noticed — as Pepsi is discovering. As ever, knowing when to pay-to-play on social networks remains a hot topic among marketers. “We’re still seeing pockets of markets that are probably...
by Erika Wheless | Apr 16, 2021 | Online Marketing
After a TikTok video featuring one of its products went viral on TikTok earlier this year, the skincare brand eos learned two valuable lessons: people appreciate a bit of risqué branding, and TikTok users will buy directly from the platform. Eos skincare is among the...
by Sara Jerde | Apr 16, 2021 | Online Marketing, pluscasestudy
In BMW’s ever-continuing journey to reach consumers in the spaces they’re playing (literally), the automobile company has found success in esports. All that the brand had to do was find “the perfect fit between our brand strategy and the esports community,” said Pia...
by Kristina Monllos | Apr 16, 2021 | Online Marketing
Media buyers say unresponsive Facebook ad reps aren’t a new problem, but some say the issue has gotten worse in recent months with the looming iOS 14 update from Apple. “Previously you could get problems resolved in a couple of weeks,” said a media buyer who asked for...
by Kristina Monllos | Apr 15, 2021 | Online Marketing
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is new to the space and looking to get the attention of millennial and Gen Z consumers, particularly first-time home buyers, by working with...
by Kristina Monllos | Apr 15, 2021 | Online Marketing
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is new to the space and looking to get the attention of millennial and Gen Z consumers, particularly first-time home buyers, by working with...
