Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook
Essence Global’s Therran Oliphant assesses the development of data clean rooms in 2022
Dentsu’s management restructure boosts U.S. execs while reinforcing Japanese roots
Could BeReal be the first successful social media channel to grow without ad support?