by Kristina Monllos | Jul 30, 2020 | Online Marketing
With the launch of newly formed commerce practice, Dentsu Commerce, Dentsu wants to become the agency holding company that brands turn to for their expanding commerce needs. The coronavirus pandemic has sped up the growth of brand commerce; with people stuck at home...
by Seb Joseph | Jul 29, 2020 | Media, Online Marketing
Twitter’s ability to push in-app advertising beyond performance advertisers to brand advertisers is about to be stress-tested. The company’s Mopub marketplace for in-app ads will be one of those businesses swept up in the tailwinds from Apple’s latest privacy...
by Kristina Monllos | Jul 29, 2020 | Online Marketing
With the month of July nearly over, advertisers who joined in the Facebook boycott are now weighing whether or not to start advertising again on the platform come August 1st. Media buyers say smaller brands that are more dependent on direct response campaigns are...
by Kristina Monllos | Jul 28, 2020 | future of work, Online Marketing
Recently, creative agency Mustache has retooled ads for clients like Grammarly and Instacart to ensure the ads are relevant for the cultural moment due to coronavirus. That means the agency has gone back to its previously created ads and cut out scenes of people in...
by Kristina Monllos | Jul 28, 2020 | future of work, Online Marketing
Recently, creative agency Mustache has retooled ads for clients like Grammarly and Instacart to ensure the ads are relevant for the cultural moment due to coronavirus. That means the agency has gone back to its previously created ads and cut out scenes of people in...
by Kristina Monllos | Jul 27, 2020 | Digiday, marketingbriefing, Online Marketing
If you spend any time on Twitter or LinkedIn you’ve likely seen viral posts from advertising stars who pitch themselves as experts on anything and everything in the ad world. Want to be a better copywriter? Here’s a list of carefully curated tips to help. Need help...
