by Kerry Flynn | Apr 24, 2019 | Online Marketing
Snapchat is no longer bleeding users — in fact, it’s adding them. The platform added daily users for the first time in the last three quarters, now totaling 190 million daily active users, the company reported on April 23 in its first-quarter of 2019 earnings release....
by Tim Peterson | Apr 23, 2019 | Online Marketing
A little more than a month since the industry’s anti-fraud effort was officially extended to mobile in-app ads, adoption for app-ads.txt among mobile apps lags. Roughly 4% of the top mobile apps have adopted app-ads.txt, according to PubMatic, which has developed a...
by Seb Joseph | Apr 23, 2019 | Online Marketing, UK
As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher. While the idea of closing the gap between advertisers and publishers is nothing new, the...
by Sharon Kwok | Apr 23, 2019 | Advertising, Insurance, Manulife, Manulife Hong Kong, Online Marketing, TVC, VHIS
The campaign includes a 30-second full-length TVC, and three 15 second versions, alongside a series of online, print, OOH ads.
by Rick Boost | Apr 23, 2019 | Agencies, Barca, FC Barcelona, football, Online Marketing, Shanghai, SPORT, sports, WE, WE Red Bridge
Led out of it’s Shanghai office, WE Red Bridge has created an integrated team to handle the account, combining talent in the fields of insights, consumer, creative, digital, and corporate PR.
by Contributor | Apr 23, 2019 | comms, GBA, Greater Bay Area, Online Marketing, PR, PRHK, PRHK Viewpoints, Public Relations
With the governments’ plans for the GBA already well underway, what does this focus on innovation, as well as the wider blueprint mean for those in the region and further afield?
