by Kristina Monllos | Jul 19, 2019 | Online Marketing
Liquid Death, the water in a can brand that’s raised $2.25 million in funding, is evolving its strategy to grow beyond its direct-to-consumer roots. Currently, the company is running retail tests in 7-11s in Detroit and, over the last 60 days, it has started to sell...
by Rosalyn Page | Jul 19, 2019 | brand risk, Deepfake, Emerging Technologies, influencer marketing, machine learning, Online Marketing, Social Media Marketing, technology trends
?Have you seen the video with US speaker Nancy Pelosi appearing to be drunk and slurring her words? Or perhaps you’ve seen the one with Facebook CEO Mark Zuckerberg joking about knowing the public’s secrets? Or the videos of Rasputin singing Beyonce, Andy Warhol...
by Rosalyn Page | Jul 19, 2019 | brand risk, Deepfake, Emerging Technologies, influencer marketing, machine learning, Online Marketing, Social Media Marketing, technology trends
?Have you seen the video with US speaker Nancy Pelosi appearing to be drunk and slurring her words? Or perhaps you’ve seen the one with Facebook CEO Mark Zuckerberg joking about knowing the public’s secrets? Or the videos of Rasputin singing Beyonce, Andy Warhol...
by Simon Yuen | Jul 18, 2019 | Advertising, AirAsia, Airline, Branding, China, commercial, Hong Kong, Online Marketing, Tourism
The video includes three China influencers exploring off the beaten track attractions across Southeast Asia, while they perform a flying posture to tell the key message of the campaign.
by Sharon Kwok | Jul 18, 2019 | 7-Eleven, 7-Eleven Hong Kong, Chicken, Food, Online Marketing
As part of its “Wholehearted, Simple and Tasty” branding campaign, 7-Eleven Hong Kong has rolled out a new chicken series with 10 ready-to-eat products, alongside tasting events, interactive games, and in-store promotion to promote the new product range.
by Kristina Monllos | Jul 18, 2019 | Online Marketing
A year ago, Tuft & Needle, one of the first DTC mattress brands on the market, was in talks to merge with Serta Simmons Bedding (SSB). Now, 10 months after finalizing that merger, Tuft & Needle’s co-founders are helping SSB shake up its product lines, ramp up direct...
