by Seb Joseph | May 24, 2022 | Online Marketing, subscriptions
Almost every downturn presents an opportunity to take advantage of change and win — even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. No, it’s not a new goal. Bloomberg Media has been trying to push beyond financial...
by Alexander Lee | May 24, 2022 | Gaming & Esports, Online Marketing
Brands are increasingly spending their gaming marketing budgets to build immersive activations inside metaverse platforms such as Roblox and Fortnite. But although these platforms can deliver tremendous traffic and engagement, actually getting those users to spend...
by Kimeko McCoy | May 24, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Brands pushing the envelope on social media isn’t a new concept. But as the social landscape has become more crowded and advertisers look for ways to stand out, it’s a marketing strategy that’s become even more popular in recent years, social media experts say. Social...
by Michael Bürgi | May 24, 2022 | Evolving Agencies, Online Marketing
If you start an agency in ninth grade with your buddy, and it’s still going strong decades later, you might be onto something. So it was with MichaelAaron Flicker and his agency XenoPsi, although his childhood partner left years ago to have a successful career at...
by Kimeko McCoy | May 20, 2022 | Experimental Channels, MNTNTP, Online Marketing
With more people venturing back outside after Covid-19 lockdown, Sunday Scaries is rolling out its first out-of-home campaign in hopes to capture their attention. The California-based CBD brand is one of many spending more ad dollars in the OOH space, which grew...
by Tony Case | May 20, 2022 | future of work, Online Marketing
This story was first reported on, and published by, Digiday sibling WorkLife. Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional...
