by Simon Yuen | Feb 22, 2019 | Branding, cycling, Hysan Place, Kerry Hotel, Online Marketing, Prudential, PRURide Six Day Hong Kong, sports, track cycling, velodrome
Promoting the Hong Kong stop of the Six Day Series, the virtual velodrome's gameplay enables participants to enjoy a recreation of track cycling speed.
by Staff Writer | Feb 21, 2019 | ecommerce, Online Marketing, Research, strategy, study, Totem Media
China still represents a big growth opportunity for all brands but brands need to be more measured and focus on fewer, higher quality efforts.
by Kerry Flynn | Feb 21, 2019 | Online Marketing
Google navigation app Waze is ramping up its ads business with a new deal with WPP, home of ad-buying giant GroupM. WPP said its partnership with Waze will grant them unique access to its software so the agency can easily onboard and monitor clients. The agency also...
by Contributor | Feb 21, 2019 | Advertising, Audience, inclusive, Inclusivity, list, Michael Peachey, Online Marketing, salesforce, stratedy, woke
If a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy.
by Tim Peterson | Feb 20, 2019 | Online Marketing
Internet-enabled TV — or connected TV, as it also goes by — is emerging as a valuable inventory source for TV networks to offset linear viewership declines and for digital publishers to push larger ad packages. However, publishers are treating their connected TV...
by Shareen Pathak | Feb 20, 2019 | Online Marketing
In early January, an account director at an advertising agency sat in a conference room along with two senior-level people from her agency as her client, a Fortune 500 advertiser’s brand manager, screamed obscenities at her through the speakerphone. Ostensibly, the...
