by Seb Joseph | May 27, 2022 | Online Marketing, The Programmatic Marketer
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress. Not that the business would see that as a bad thing. In many...
by Ronan Shields | May 26, 2022 | Industry Trendsetters, Online Marketing
The global Covid-19 pandemic is not yet officially over but after an approximately two-year hiatus, in-person events are definitely making their way back, and the marketing industry is no outlier in that regard. Many are starting to dust off their deck shoes and, or,...
by Seb Joseph | May 26, 2022 | Business of TV, Online Marketing
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company. The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to...
by Kimeko McCoy | May 26, 2022 | Equality and Opportunity, Online Marketing
Zenash “Zeny” Shifferaw didn’t grow up playing with Barbie dolls. The 35-year-old California native was the child of Ethiopian immigrant parents who encouraged Shifferaw and her two siblings to instead build their own worlds, characters and stories through puppet...
by Michael Bürgi | May 25, 2022 | Life Beyond the Cookie, Online Marketing
Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear when it comes to finding new alternative solutions. That’s what a recent report from marketing industry organization MMA Global and Boston...
by Ronan Shields | May 24, 2022 | Marketing on Platforms, Online Marketing
The flagship Google Marketing Live conference is underway this week in which the ad industry’s largest name typically showcases its wares. This year’s installment is taking place as lawmakers and potential interlopers dial up the pressure. Renewed offerings in the...
