by Kristina Monllos | Jul 6, 2020 | Digiday, marketingbriefing, Online Marketing
Ask anyone who works with direct-to-consumer brands about the Facebook boycott and you’ll likely hear about how DTCs are being put in a difficult position. Dependent on Facebook and Instagram ads to drive site traffic which in turn drives revenue, DTCs are unable to...
by Tim Peterson | Jul 6, 2020 | Online Marketing
Sure, the California Consumer Privacy Act only took effect this year, and the enforcement period only began July 1. But yes, California may pass a second privacy law by year’s end. It’s called the California Privacy Rights Act, and it’s basically the CCPA on steroids....
by Kristina Monllos | Jul 2, 2020 | Online Marketing
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from the platform for at least the month of July, some are also pressing pause on influencer campaigns. In doing so, marketers are either postponing...
by Kristina Monllos | Jul 1, 2020 | Online Marketing
While this isn’t the first time advertisers have pulled out of Facebook (there were boycotts back in 2017 and in 2013) this latest brand exit could be the most widespread—and longest lasting—yet. Over the last week or so, over a dozen big name brands like Coca-Cola,...
by Kristina Monllos | Jun 29, 2020 | Digiday, marketingbriefing, Online Marketing
As agency and holding company leaders continue to release (or, at least, commit to release) their internal diversity numbers — after a call to do so by Black employees earlier this month — they’re also making public statements of their values, with promises to better...
by Kristina Monllos | Jun 29, 2020 | Digiday, marketingbriefing, Online Marketing
As agency and holding company leaders continue to release (or, at least, commit to release) their internal diversity numbers — after a call to do so by Black employees earlier this month — they’re also making public statements of their values, with promises to better...
