by Seb Joseph | Jan 21, 2021 | Media, Online Marketing
Browse recent interviews with some of the most influential marketers and you’ll see delicately worded commitments to making socially responsible investments in media. Indeed, for many years — with a few notable exceptions — marketers paid lip service to doing their...
by Kristina Monllos | Jan 19, 2021 | marketingbriefing, Online Marketing
Welcome to the Marketing Briefing, a weekly feature for Digiday+ members that goes deep into the world of brands, marketing and the executives shepherding them for their companies. The Marketing Briefing, which will be authored by senior marketing editor Kristina...
by Seb Joseph | Jan 19, 2021 | Media, Online Marketing
Bespoke beauty formulations may sound like the stuff of science fiction, but if L’Oréal has things its way, it will soon become fact. The reason: technologies people use to care for their appearance from the comfort of their home are crucial to the company’s...
by Seb Joseph | Jan 19, 2021 | Media, Online Marketing
Bespoke beauty formulations may sound like the stuff of science fiction, but if L’Oréal has things its way, it will soon become fact. The reason: technologies people use to care for their appearance from the comfort of their home are crucial to the company’s...
by Seb Joseph | Jan 18, 2021 | Online Marketing
Sooner rather than later, an esports star will front the Adidas brand globally. It’s just a matter of finding the right campaign, said Björn Jäger, vp of the Adidas brand across central Europe. “If there’s a great match then that [an esports star fronting the brand]...
by Kristina Monllos | Jan 15, 2021 | Online Marketing
Mother is getting into the media business. Over the last 18 months, the independent creative shop has been building a team to run an independent media agency, Media by Mother, to be a “modern media company,” according to Peter Ravailhe, CEO and partner at Mother in...
