by Kristina Monllos | Oct 1, 2020 | Online Marketing
The 2020 presidential election may not be the breakout year for paid influencer marketing campaigns from presidential candidates after all. Early on in the election cycle, Democratic hopefuls were using a paid influencer marketing strategy to gain traction. For...
by Lara O'Reilly | Oct 1, 2020 | Online Marketing
The coronavirus crisis has presented a challenging and bumpy road for automakers over the past six months. With lockdown restrictions in place, dealerships shut and production was disrupted. Traditionally big spenders on TV advertising — and with commitments sometimes...
by Kristina Monllos | Sep 28, 2020 | Digiday, marketingbriefing, Online Marketing
This past Tuesday, Perri Grinberg was on back-to-back calls for most of the day, much to the annoyance of her children. Later in the day, during yet another meeting, she could hear her children making noise in the other room. So could an agency executive with whom she...
by Seb Joseph | Sep 28, 2020 | Media, Online Marketing
Snapchat is sounding advertisers out on whether they’d spend money on its ads on the guarantee that they reach more people more often. The pitch is for what Snapchat calls “Platform Burst”, a media buy advertisers can use to ensure their campaigns reach a certain...
by Kristina Monllos | Sep 24, 2020 | Online Marketing
Extended payment terms isn’t a new problem for agencies but it’s been exacerbated by the pandemic as brands are taking longer and longer to pay their bills. For smaller, boutique agencies delayed payment from multiple clients can have devastating ripple effects on the...
by Seb Joseph | Sep 23, 2020 | Media, Online Marketing
As advertisers start to understand what it takes to win programmatic auctions, they’re realizing it isn’t just a matter of making the highest bid. If it was then some of the largest programmatic advertisers wouldn’t be failing to win impressions despite being the...
