by Simon Yuen | Sep 20, 2018 | BLOOMBERG, digital, Hong Kong, Online Marketing
The Bulletin leverages machine learning and AI technology to generate a one-sentence summary of the most important articles within Bloomberg’s global news network.
by Simon Yuen | Sep 20, 2018 | Branding, Hong Kong, Online Marketing, Samsung
Running until 7 October, Samsung FUNLAB aims at narrowing the distance between the company and customers in an interactive way, and understanding the public's reactions.
by Seb Joseph | Sep 20, 2018 | Online Marketing, UK
Sky is getting serious about programmatic TV, with plans in the next 12 months to sell TV ads in the same automated way publishers sell online media. “There are media plans out there with no TV on them, so there’s pressure to take some of that money back from the...
by Shareen Pathak | Sep 20, 2018 | Online Marketing
There’s an assault on “creative agencies” underway. First, of course, is Martin Sorrell, who essentially told creative agencies they were worthless with the release of a prospectus last week for S4 Capital, his post-WPP agency play. Fresh off the $348 million...
by Ilyse Liffreing | Sep 20, 2018 | Online Marketing
Chris Melillo spent 10 years at Nike, working his way up to senior director of stores before joining medical marijuana startup Curaleaf as svp of retail. For Melillo, the move was personal as well as professional. While working at Nike, his mother died of cancer, and...
by Tim Peterson | Sep 20, 2018 | Online Marketing
Facebook’s decision to cut off third-party data access to advertisers will force them to get that data on their own starting Oct. 1. Previously Facebook had gathered this data for advertisers using its self-service ad buying tool and made the data available through...
