by Kristina Monllos | Apr 8, 2020 | Online Marketing
Experiential agencies are figuring out the art of the pivot. As the coronavirus pandemic has all but ground in-person gatherings to a halt, experiential agencies have been hit hard, unable to showcase their work at in-person events. Those experiential agencies say...
by Lara O'Reilly | Apr 8, 2020 | Online Marketing
As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and...
by Lara O'Reilly | Apr 7, 2020 | Online Marketing
Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was to engineer a remote workforce to working as close to “business as usual” as possible. Agencies were quick to adopt digital collaboration tools, pitch clients over...
by Kristina Monllos | Apr 6, 2020 | marketingbriefing, Online Marketing
This is the first of a new column, focused on the challenges to media buying and marketing. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more.For marketing leaders, it sure feels a lot like...
by Kristina Monllos | Apr 6, 2020 | marketingbriefing, Online Marketing
This is the first of a new column, focused on the challenges to media buying and marketing. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more.For marketing leaders, it sure feels a lot like...
by Shareen Pathak | Apr 6, 2020 | Online Marketing, plusresearch
The coronavirus is upending marketing strategies, leading to a mass ripple effect across the industry. A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of...
