by Seb Joseph | Apr 26, 2018 | Online Marketing, UK
The blame game between advertisers and agencies is stalling the former’s efforts to uncover what happens to money spent on programmatic ads. Transparency was unsurprisingly the recurring theme at the Digiday Programmatic Marketing Summit Europe in Estoril, Portugal,...
by Ilyse Liffreing | Apr 26, 2018 | Online Marketing
Facebook would seem an ideal place for cannabis-related businesses to find new customers, offering an array of targeting techniques. But Facebook, along with other major platforms, doesn’t take ads for cannabis products. That isn’t stopping many cannabis businesses,...
by Kerry Flynn | Apr 26, 2018 | Online Marketing
Facebook’s had a rough time in the media over its approach to user privacy and election hacking. But it’s party time on the business side, as the money keeps coming in thanks to more people using Facebook and mobile ads driving revenue, and despite impending data...
by Kerry Flynn | Apr 26, 2018 | Online Marketing
Facebook’s had a rough time in the media over its approach to user privacy and election hacking. But it’s party time on the business side, as the money keeps coming in thanks to more people using Facebook and mobile ads driving revenue, and despite impending data...
by Kerry Flynn | Apr 25, 2018 | Online Marketing
Twitter is no longer Wall Street’s worst enemy after the company reported its second straight (and second-ever) quarter of profitability along with double-digit revenue and daily active user growth. The platform, which celebrated its 12th birthday last month, just...
by Mark Weiss | Apr 25, 2018 | Online Marketing, plusresearch
At the Digiday Media Buying Summit last month in New Orleans, we sat down with 63 media-buying executives to learn their thoughts on running ad campaigns on Amazon. Check out our earlier research on U.S. publishers’ adjustments to Facebook’s news feed changes here....
