by Priya Rao | Apr 20, 2021 | Online Marketing
This article was reported on — and first published by — Digiday sibling Glossy. This week, I offer a fly-on-the-wall look at what diversity and inclusion mean at Ulta Beauty. Following George Floyd’s death and the onslaught of Black Lives Matter protests that...
by Erika Wheless | Apr 20, 2021 | Online Marketing
The stress levels experienced in the past year caused many consumers to turn to cannabis as a coping mechanism. That increased interest led dispensaries to bump up their ad spend, adopt the buy online, pickup in-store (BOPIS) model, implement curbside pickup, and even...
by Seb Joseph | Apr 20, 2021 | Online Marketing
The in-housing trend will not go away, but it is in reverse — to a point. Turns out, it’s too expensive, too complicated and too political for many companies to do at any real scale. Especially when so many businesses are trying to wrangle costs, not inflate them,...
by jim cooper | Apr 20, 2021 | Online Marketing
This article was reported on — and first published by — Digiday sibling Glossy. As American CBD companies expand internationally, they have a world of both opportunity and regulations to navigate. In late March, China’s National Institute for Food and Drug Control...
by Kristina Monllos | Apr 20, 2021 | marketingbriefing, Online Marketing
As vaccine availability and eligibility has ramped up across the country, people who were already planning to get the vaccine will likely do so without much of a nudge from marketers. For the people who are hesitant or less likely to get vaccinated, however, marketers...
by Seb Joseph | Apr 19, 2021 | Online Marketing
Money can’t buy you creativity on TikTok, but it can buy the reach that gets it noticed — as Pepsi is discovering. As ever, knowing when to pay-to-play on social networks remains a hot topic among marketers. “We’re still seeing pockets of markets that are probably...
