by Kayleigh Barber | Jul 30, 2021 | future of work, Online Marketing
A few weeks ago, Ian Blackley sent an Apple payment for $7.00 to a creative director he’d never met at an advertising agency that he hoped to work for. Along with the $7.00, he wrote “Consider this me buying some ad space in your iMessages,” and included a link to...
by Michael Bürgi | Jul 30, 2021 | Evolving Agencies, Online Marketing
Horizon Media’s performance agency, Big, which also acts as a sort of incubator for emerging brands, crafted a new fiscal approach to a campaign it’s currently executing with a direct-to-consumer air conditioning brand named Windmill. Working in conjunction with...
by Alexander Lee | Jul 29, 2021 | Beyond Ads, Online Marketing
As gaming has gained in popularity during the COVID-19 pandemic, advertisers are moving further into games as a way to reach gamers and ad tech companies are rising to meet the challenge of this new audience. These vendors are looking to rejuvenate their offerings...
by Kristina Monllos | Jul 29, 2021 | Marketing on Platforms, Online Marketing
Last fall, Kajabi dedicated 20% of its media spend for a new advertising campaign to television for the first time to boost brand awareness and test spending on the channel. The test proved fruitful in helping the brand reach new audiences and that’s why the digital...
by Seb Joseph | Jul 29, 2021 | Marketing on Facebook, Online Marketing
Long-term gains seldom come without short-term pain as the state of Facebook’s ads business bares out. The social network has been at the sharp end of Apple’s crackdown on in-app tracking since it started three months ago. Media dollars have been paused and...
by Jessica Davies | Jul 28, 2021 | future of work, Online Marketing
When Oisin Hanrahan, CEO of Angi — the $7 billion parent company of home-improvement brands Angie’s List, HomeAdvisor and Handy — decided to move the company to a hybrid work setup, he, like so many other leaders, realized it likely would not need so much office...
