by Sharon Kwok | May 20, 2019 | cloud, deaf, Internet of Things, IoT, Microsoft, Online Marketing, Starbucks
Starbucks has partnered up with Microsoft to deliver a more personal and seamless customer experience in its stores by implementing advanced technologies, ranging from cloud computing to blockchain.
by Simon Yuen | May 20, 2019 | Advertising, Ali Lee, AlipayHK, Angus Yeung, commercial, e-wallet, Jeffery Lai, Ong Yi Hing, Online Marketing, Uth
The mini-film is divided into two parts, showcasing a love story between a female senior and a post-90s male subordinate, and how to use AlipayHK's app in different situations.
by Kerry Flynn | May 20, 2019 | Online Marketing
Instagram has given IGTV, its home for long-form video content, more prominence in the app with a new tab on Instagram’s Explore page. But despite the product tweak announced on May 16, advertisers continue to see IGTV as little more than a testing ground. Over the...
by Seb Joseph | May 20, 2019 | Online Marketing, UK
Accenture’s acquisition of creative agency Droga5, just before being just beaten to the lucrative VodafoneZiggo account by WPP in recent weeks, shows just how close the consulting firms are getting to ad budgets. Yet it’s still not close enough to convince some senior...
by Tim Peterson | May 20, 2019 | Online Marketing
Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for advertisers to reach a lot of people. As a result, advertisers in this year’s upfront cycle are likely to commit slightly more money...
by Rick Boost | May 20, 2019 | #ReframingHK, Grey Group, Grey Hong Kong, HKTB, Hong Kong Tourism Board, Online Marketing, Tourism
Rolled out in August 2018, the goal of #ReframingHK was to encourage locals to capture the photo in still images and showcase the best vistas in the city.
