by Amy Gesenhues | Sep 21, 2018 | A-From MTT, Channel: CMO Zone, Content Marketing, Email Marketing, Internet Marketing Industry, Internet Marketing Industry: Acquisitions, marketing automation, Marketing Tools
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday. The post Adobe to acquire Marketo for $4.75 billion appeared first on Marketing Land. Please visit Marketing Land for the full...
by Barry Levine | Sep 21, 2018 | A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics
The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure. The post Segment adds quality tracking for incoming data to its resume appeared first on Marketing Land. Please visit...
by Ginny Marvin | Sep 21, 2018 | Analytics, Channel: Analytics & Conversion, Google, Google: Analytics, Marketing Tools, Marketing Tools: Analytics
The company continues to develop new features for the reporting product. The post Google Data Studio comes out of beta appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Sep 19, 2018 | A-From MTT, Augmented & Virtual Reality, Channel: Martech: Commerce, E-Commerce, marketing automation, Marketing Tools
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. The post Shopify now lets stores create AR experiences for iOS 12 appeared first on Marketing Land. Please visit...
by Robin Kurzer | Sep 19, 2018 | A-From MTT, Channel: Martech: Management, Interviews, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, MarTech Conference
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone's on the same page. The post Working with an AI vendor: How marketers can take the leap appeared first on...
by Sponsored Content: SEO PowerSuite | Sep 18, 2018 | Channel: SEO, Google: AdWords, Link building, Marketing Tools, SEO, SEO -- Search Engine Optimization, Sponsored Content
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO...
