by Robin Kurzer | Jan 15, 2019 | A-From MTT, Channel: Martech: Content, marketing automation, Marketing Tools, Video
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at scale. The post RE/MAX rolls out new DIY video capability for agents appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Jan 12, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Marketing Tools, Retargeting & Remarketing
Everything you need to know about attribution, including its benefits and limitations. The post What is attribution modeling? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Jan 8, 2019 | A-Post to MarTech Today, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, Twitter, Twitter: Advertising, Twitter: Marketing, Twitter: Mobile
The third-party integrations are aimed at eliminating invalid traffic on the mobile app exchange. The post MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Terminus | Jan 4, 2019 | ABM: Account-Based Marketing, Analytics, Channel: Analytics & Conversion, Channel: Martech: Sales, Marketing Tools, Sponsored Content
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target...
by Barry Levine | Jan 4, 2019 | A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics
The company can now offer a full social media listening and management suite, along with its PR tools. The post Cision buys Falcon.io, adding social management features to its earned media stack appeared first on Marketing Land. Please visit Marketing Land for the...
by Robin Kurzer | Dec 15, 2018 | A-From MTT, Channel: Martech: Management, marketing automation, Marketing Tools, MarTech Conference
Entry is free and open through March 15, 2019. The post Want to understand your marketing stack better? Enter the 2019 Stackie Awards appeared first on Marketing Land. Please visit Marketing Land for the full...
