by Jennifer Videtta | May 15, 2019 | A-Post to MarTech Today, adobe, Channel: Martech: Marketing, marketing automation, Marketing Tools
Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and...
by Sponsored Content: Awario | May 14, 2019 | Analytics, Channel: Social Media Marketing, Facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, Social Media Marketing, Sponsored Content, Twitter
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and...
by Amy Gesenhues | May 13, 2019 | Channel: Video, Google, Google: AdWords, Google: Marketing, Google: YouTube, Marketing Tools, Social Media Marketing, Video
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units. The post Google’s new Bumper Machine whips up 6-second bumper ads from longer videos appeared first on Marketing Land. Please visit...
by Amy Gesenhues | Apr 29, 2019 | A-Post to MarTech Today, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Marketing Tools, Snapchat, Social Media Marketing, Social Media Marketing: Advertising
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify. The post Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform appeared first on Marketing Land. Please visit Marketing Land for the full...
by Taylor Peterson | Apr 23, 2019 | A-Post to MarTech Today, Channel: Analytics & Conversion, Marketing Tools, Voice search
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities. The post Spotify adds Oracle Data Cloud integration geared to auto advertisers appeared first on Marketing Land. Please visit Marketing Land for the full...
by Jennifer Videtta | Apr 17, 2019 | A-From MTT, Channel: CMO Zone, Marketing Tools
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams. The post What Stackie winner Airstream learned from communing with its stack appeared first on Marketing Land. Please visit...
