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LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests

The Interest Targeting feature will allow advertisers to reach audience members who've interacted with content on topics like AI, customer experience and more. The post LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional...

8 best online reputation management tools for your brand

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why...

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. The post Kenshoo teams up with Experian to offer third-party data for Facebook campaigns appeared first on Marketing Land. Please visit Marketing Land for the full...