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IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. The post IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017 appeared first on Marketing Land....

Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations

This the sixth in a string of acquisitions the company says will enhance the reader experience. The post Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations appeared first on Marketing Land. Please visit Marketing Land for the...

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

The annual marketing spend for these platforms will more than double by 2023, the report predicts. The post First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption appeared first on Marketing Land. Please visit Marketing Land...