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Personalizing customer experiences at scale

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand...

Riding the wave of AI: Is your marketing campaign as smart as it can be?

AI and machine learning are helping marketers in more ways than you can imagine. The post Riding the wave of AI: Is your marketing campaign as smart as it can be? appeared first on Marketing Land. Please visit Marketing Land for the full...

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. The post Salesforce Marketing Cloud launches new analytics tools powered by Datorama appeared first on Marketing Land. Please visit Marketing...